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宝洁: The Talk
案例简介：宝洁呼吁通过BBDO NY呼吁围绕 “我的黑人是美丽” 的竞选活动中的种族偏见进行对话。
宝洁: The Talk
案例简介：P&G call for conversation around racial bias in My Black is Beautiful campaign via BBDO NY.
P&G: The Talk
案例简介：宝洁呼吁通过BBDO NY呼吁围绕 “我的黑人是美丽” 的竞选活动中的种族偏见进行对话。
P&G: The Talk
案例简介：P&G call for conversation around racial bias in My Black is Beautiful campaign via BBDO NY.
宝洁: The Talk
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P&G: The Talk
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As part of its 'My Black is Beautiful' campaign out of BBDO New York, P&G urges us all to talk about racial bias in a bid to end it for good.The thought-provoking spot, helmed by Malik Vitthal via The Corner Shop, chronicles a series of conversations between mothers and their children over the decades, highlighting the discrimination faced by people of colour from a depressingly early age. One mum consoles her daughter who's been told "you're beautiful... for a black girl"; another reminds a son to carry his ID in case he's stopped by the police. The spot closes with a call to 'talk about the talk... so we can end the need to have it'.
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