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蜜蜂节约纸
案例简介：概要 蜜蜂和其他传粉昆虫被认为是保持 90% 的野生植物存在的原因。蜜蜂提供的授粉 “服务” 估计有 1500亿欧元的全球经济价值。不幸的是，蜜蜂数量正在下降。事实上，在波兰，222 个物种中有 469 个已经濒临灭绝。蜜蜂的潜在缺失不仅给经济带来了巨大的风险，也给人类的繁荣带来了巨大的风险。这种急剧下降是多种因素的结果，包括农药的广泛使用、快速工业化和前所未有的城市发展。所有这一切使得蜜蜂不得不飞得更远，寻找他们需要的植物。长距离使他们筋疲力尽。结果，他们中的许多人缺乏生存的能量，他们最终在地面上死亡。 执行 节约纸张是一个想法变成了一个真正的产品。这是一个定制的材料，每个人都可以通过我们的网站。这是一个可以变成许多不同事物的工具。用它做的一切都可以拯救蜜蜂。蜜蜂节约纸张设计纯粹以蜜蜂为中心。它含有一种独特的富含能量的葡萄糖, 被水基 UV 涂料覆盖，应用于蜜蜂视为充满花粉的草地的图案中，其中含有蜂蜜植物种子。纸有双重作用: 它结构中特殊的葡萄糖不会使纸发粘，并给蜜蜂带来能量。蜜蜂在复活并继续飞行后留下的是它最喜欢的植物之一 -- 莱西 · 法塞利亚的种子。植物种子将在下一个季节为蜜蜂生长一个安全的停止。 EntrySummary 蜜蜂在波兰特别重要。华沙生命科学大学称，波兰蜜蜂提供的 “授粉服务” 价值 18亿欧元。不幸的是，波兰 222 种蜜蜂中有 469 种濒临灭绝。这种急剧下降是多种因素的结果，包括农药的广泛使用、快速工业化和前所未有的城市发展。因此，蜜蜂必须飞得更远，寻找他们需要的植物。长距离使他们筋疲力尽。因此，他们中的许多人缺乏生存的能量，他们最终在地面上死亡。* 自然保护联盟波兰濒危物种红色名单 BriefWithProjectedOutcomes 蜜蜂是波兰立法中唯一被提及的动物物种。该法律对养蜂人之间拥有蜂箱等案件进行了监管，但在监管农药的广泛使用和导致波兰蜜蜂数量急剧下降的快速工业化方面效率低下。 简要解释 观众 蜜蜂完成了所有栽培作物授粉的 80%。他们的福祉对全球生态系统至关重要。在波兰，222 种蜜蜂中有 469 种濒临灭绝。蜜蜂节约纸张不仅扰乱了造纸工业，还挽救了蜜蜂的生命。
蜜蜂节约纸
案例简介：Synopsis Bees and other pollinating insects are thought to be responsible for keeping 90% of all wild plants in existence. The pollination “services” provided by bees are estimated to have a global economic value of €150 billion. Unfortunately, bee numbers are declining. In fact, in Poland 222 out of 469 species are already on the verge of the extinction. The potential absence of bees poses a great risk not only to the economy but also to human prosperity. This dramatic decline is a result of multiple factors, including the extensive use of pesticides, rapid industrialisation and unprecedented urban development. All this makes bees have to fly much further in search of the plants they need. Long distances exhaust them. As a result, many of them lack the energy to survive, and they end up on the ground, dying. Execution Bee Saving Paper is an idea turned into a real product. It’s a custom material available for everyone via our website. It is a tool that can become many different things. And everything made of it, can save bees. Bee Saving Paper design is purely bee-centric. It contains a unique form of energy-rich glucose, is covered in water-based UV paint which is applied in patterns that are seen by bees as a meadow full of pollen and contains honey plant seeds. The paper has a double helpful function: the special kind of glucose in its structure doesn’t make the paper sticky, and gives bees a boost of energy. What the bee leaves behind once it’s revived and carries on its flight is a seed from one of its favourite plants – Lacy Phacelia. The plant seeds will grow a safe stop for the bees for the next season. EntrySummary Bees are of special importance in Poland. According to Warsaw University of Life Sciences the work of ‘pollinating services’ provided by bees in Poland has the value of 1.8 billion euro. Unfortunately, 222 out of 469* species of bees are on the verge of extinction in Poland. This dramatic decline is a result of multiple factors, including the extensive use of pesticides, rapid industrialisation and unprecedented urban development. As a result, bees have to fly much further in search of the plants they need. Long distances exhaust them. Consequently, many of them lack the energy to survive, and they end up on the ground, dying. *The IUCN Red List of Threatened Species in Poland BriefWithProjectedOutcomes Honey bees are the only animal species mentioned by name in polish legislative law. The law regulates cases like ownership of the beehives between beekeepers, but it is not efficient in regulating the extensive use of pesticides and rapid industrialisation that leads to dramatic decline of bee population in Poland. BriefExplanation Audience Honey bees perform 80% of all pollination of cultivated crops. Their wellbeing is vital for the worldwide ecosystem. In Poland 222 out of 469 species of bees are on the verge of extinction. Bee Saving Paper not only disrupts the paper industry but also saves the life of bees.
Bee Saving Paper
案例简介：概要 蜜蜂和其他传粉昆虫被认为是保持 90% 的野生植物存在的原因。蜜蜂提供的授粉 “服务” 估计有 1500亿欧元的全球经济价值。不幸的是，蜜蜂数量正在下降。事实上，在波兰，222 个物种中有 469 个已经濒临灭绝。蜜蜂的潜在缺失不仅给经济带来了巨大的风险，也给人类的繁荣带来了巨大的风险。这种急剧下降是多种因素的结果，包括农药的广泛使用、快速工业化和前所未有的城市发展。所有这一切使得蜜蜂不得不飞得更远，寻找他们需要的植物。长距离使他们筋疲力尽。结果，他们中的许多人缺乏生存的能量，他们最终在地面上死亡。 执行 节约纸张是一个想法变成了一个真正的产品。这是一个定制的材料，每个人都可以通过我们的网站。这是一个可以变成许多不同事物的工具。用它做的一切都可以拯救蜜蜂。蜜蜂节约纸张设计纯粹以蜜蜂为中心。它含有一种独特的富含能量的葡萄糖, 被水基 UV 涂料覆盖，应用于蜜蜂视为充满花粉的草地的图案中，其中含有蜂蜜植物种子。纸有双重作用: 它结构中特殊的葡萄糖不会使纸发粘，并给蜜蜂带来能量。蜜蜂在复活并继续飞行后留下的是它最喜欢的植物之一 -- 莱西 · 法塞利亚的种子。植物种子将在下一个季节为蜜蜂生长一个安全的停止。 EntrySummary 蜜蜂在波兰特别重要。华沙生命科学大学称，波兰蜜蜂提供的 “授粉服务” 价值 18亿欧元。不幸的是，波兰 222 种蜜蜂中有 469 种濒临灭绝。这种急剧下降是多种因素的结果，包括农药的广泛使用、快速工业化和前所未有的城市发展。因此，蜜蜂必须飞得更远，寻找他们需要的植物。长距离使他们筋疲力尽。因此，他们中的许多人缺乏生存的能量，他们最终在地面上死亡。* 自然保护联盟波兰濒危物种红色名单 BriefWithProjectedOutcomes 蜜蜂是波兰立法中唯一被提及的动物物种。该法律对养蜂人之间拥有蜂箱等案件进行了监管，但在监管农药的广泛使用和导致波兰蜜蜂数量急剧下降的快速工业化方面效率低下。 简要解释 观众 蜜蜂完成了所有栽培作物授粉的 80%。他们的福祉对全球生态系统至关重要。在波兰，222 种蜜蜂中有 469 种濒临灭绝。蜜蜂节约纸张不仅扰乱了造纸工业，还挽救了蜜蜂的生命。
Bee Saving Paper
案例简介：Synopsis Bees and other pollinating insects are thought to be responsible for keeping 90% of all wild plants in existence. The pollination “services” provided by bees are estimated to have a global economic value of €150 billion. Unfortunately, bee numbers are declining. In fact, in Poland 222 out of 469 species are already on the verge of the extinction. The potential absence of bees poses a great risk not only to the economy but also to human prosperity. This dramatic decline is a result of multiple factors, including the extensive use of pesticides, rapid industrialisation and unprecedented urban development. All this makes bees have to fly much further in search of the plants they need. Long distances exhaust them. As a result, many of them lack the energy to survive, and they end up on the ground, dying. Execution Bee Saving Paper is an idea turned into a real product. It’s a custom material available for everyone via our website. It is a tool that can become many different things. And everything made of it, can save bees. Bee Saving Paper design is purely bee-centric. It contains a unique form of energy-rich glucose, is covered in water-based UV paint which is applied in patterns that are seen by bees as a meadow full of pollen and contains honey plant seeds. The paper has a double helpful function: the special kind of glucose in its structure doesn’t make the paper sticky, and gives bees a boost of energy. What the bee leaves behind once it’s revived and carries on its flight is a seed from one of its favourite plants – Lacy Phacelia. The plant seeds will grow a safe stop for the bees for the next season. EntrySummary Bees are of special importance in Poland. According to Warsaw University of Life Sciences the work of ‘pollinating services’ provided by bees in Poland has the value of 1.8 billion euro. Unfortunately, 222 out of 469* species of bees are on the verge of extinction in Poland. This dramatic decline is a result of multiple factors, including the extensive use of pesticides, rapid industrialisation and unprecedented urban development. As a result, bees have to fly much further in search of the plants they need. Long distances exhaust them. Consequently, many of them lack the energy to survive, and they end up on the ground, dying. *The IUCN Red List of Threatened Species in Poland BriefWithProjectedOutcomes Honey bees are the only animal species mentioned by name in polish legislative law. The law regulates cases like ownership of the beehives between beekeepers, but it is not efficient in regulating the extensive use of pesticides and rapid industrialisation that leads to dramatic decline of bee population in Poland. BriefExplanation Audience Honey bees perform 80% of all pollination of cultivated crops. Their wellbeing is vital for the worldwide ecosystem. In Poland 222 out of 469 species of bees are on the verge of extinction. Bee Saving Paper not only disrupts the paper industry but also saves the life of bees.
蜜蜂节约纸
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Bee Saving Paper
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基本信息
- 广告战役： #City Bees-设计与品牌-da97#
- 广告品牌： City Bees
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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