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蜜蜂节约纸
案例简介：蜜蜂和其他传粉昆虫被认为是保持 90% 的野生植物存在的原因。蜜蜂提供的授粉 “服务” 估计有 1500亿欧元的全球经济价值。不幸的是，蜜蜂数量正在下降。事实上，在波兰，222 个物种中有 469 个已经濒临灭绝。蜜蜂的潜在缺失不仅给经济带来了巨大的风险，也给人类的繁荣带来了巨大的风险。 这种急剧下降是多种因素的结果，包括农药的广泛使用、快速工业化和前所未有的城市发展。所有这一切使得蜜蜂不得不飞得更远，寻找他们需要的植物。长距离使他们筋疲力尽。结果，他们中的许多人缺乏生存的能量，他们最终在地面上死亡。 为了帮助蜜蜂，萨奇和萨奇是华沙与城市蜜蜂组织合作，该组织鼓励城市社区对蜜蜂的热情, 推出蜜蜂节约纸张 -- 一个独特的项目，旨在促进创新,可生物降解的材料，可以用于许多目的，就像蜜蜂的能量饮料。 由于许多专业人士之间的密切合作，包括昆虫学专家和造纸工匠，蜜蜂节约纸已经被开发出来。它含有一种独特的富含能量的葡萄糖和蜂蜜植物种子, 并覆盖在水性 UV 涂料中，应用于蜜蜂视为充满花粉的草地的图案中。
蜜蜂节约纸
案例简介：Bees and other pollinating insects are thought to be responsible for keeping 90% of all wild plants in existence. The pollination “services” provided by bees are estimated to have a global economic value of €150 billion. Unfortunately, bee numbers are declining. In fact, in Poland 222 out of 469 species are already on the verge of the extinction. The potential absence of bees poses a great risk not only to the economy but also to human prosperity. This dramatic decline is a result of multiple factors, including the extensive use of pesticides, rapid industrialisation and unprecedented urban development. All this makes bees have to fly much further in search of the plants they need. Long distances exhaust them. As a result, many of them lack the energy to survive, and they end up on the ground, dying. To help bees, Saatchi & Saatchi IS Warsaw have teamed up with City Bees, an organization that encourages a passion for bees in urban communities, to launch Bee Saving Paper – a unique project that aims to promote an innovative, biodegradable material that can be used for many purposes and works like an energy drink for bees. Bee Saving Paper has been developed thanks to close cooperation between many professionals, including entomology experts and paper craftsmen. It contains a unique form of energy-rich glucose and honey plant seeds, and is covered in water-based UV paint which is applied in patterns that are seen by bees as a meadow full of pollen.
Bee Saving Paper
案例简介：蜜蜂和其他传粉昆虫被认为是保持 90% 的野生植物存在的原因。蜜蜂提供的授粉 “服务” 估计有 1500亿欧元的全球经济价值。不幸的是，蜜蜂数量正在下降。事实上，在波兰，222 个物种中有 469 个已经濒临灭绝。蜜蜂的潜在缺失不仅给经济带来了巨大的风险，也给人类的繁荣带来了巨大的风险。 这种急剧下降是多种因素的结果，包括农药的广泛使用、快速工业化和前所未有的城市发展。所有这一切使得蜜蜂不得不飞得更远，寻找他们需要的植物。长距离使他们筋疲力尽。结果，他们中的许多人缺乏生存的能量，他们最终在地面上死亡。 为了帮助蜜蜂，萨奇和萨奇是华沙与城市蜜蜂组织合作，该组织鼓励城市社区对蜜蜂的热情, 推出蜜蜂节约纸张 -- 一个独特的项目，旨在促进创新,可生物降解的材料，可以用于许多目的，就像蜜蜂的能量饮料。 由于许多专业人士之间的密切合作，包括昆虫学专家和造纸工匠，蜜蜂节约纸已经被开发出来。它含有一种独特的富含能量的葡萄糖和蜂蜜植物种子, 并覆盖在水性 UV 涂料中，应用于蜜蜂视为充满花粉的草地的图案中。
Bee Saving Paper
案例简介：Bees and other pollinating insects are thought to be responsible for keeping 90% of all wild plants in existence. The pollination “services” provided by bees are estimated to have a global economic value of €150 billion. Unfortunately, bee numbers are declining. In fact, in Poland 222 out of 469 species are already on the verge of the extinction. The potential absence of bees poses a great risk not only to the economy but also to human prosperity. This dramatic decline is a result of multiple factors, including the extensive use of pesticides, rapid industrialisation and unprecedented urban development. All this makes bees have to fly much further in search of the plants they need. Long distances exhaust them. As a result, many of them lack the energy to survive, and they end up on the ground, dying. To help bees, Saatchi & Saatchi IS Warsaw have teamed up with City Bees, an organization that encourages a passion for bees in urban communities, to launch Bee Saving Paper – a unique project that aims to promote an innovative, biodegradable material that can be used for many purposes and works like an energy drink for bees. Bee Saving Paper has been developed thanks to close cooperation between many professionals, including entomology experts and paper craftsmen. It contains a unique form of energy-rich glucose and honey plant seeds, and is covered in water-based UV paint which is applied in patterns that are seen by bees as a meadow full of pollen.
蜜蜂节约纸
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Bee Saving Paper
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基本信息
- 广告战役： #City Bees-设计与品牌-da97#
- 广告品牌： City Bees
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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