Bees and other pollinating insects are thought to be responsible for keeping 90% of all wild plants in existence. The pollination 'services' provided by bees are estimated to have a global economic value of €150bn. Unfortunately, bee numbers are declining. In fact, in Poland 222 out of 469 species are already on the verge of the extinction. The potential absence of bees poses a great risk not only to the economy but also to human prosperity.To help bees, Saatchi & Saatchi IS Warsaw have teamed up with City Bees, an organization that encourages a passion for bees in urban communities, to launch Bee Saving Paper – a unique project that aims to promote an innovative, biodegradable material that can be used for many purposes and works like an energy drink for bees.Bee Saving Paper has been developed thanks to close cooperation between many professionals, including entomology experts and paper craftsmen. It contains a unique form of energy-rich glucose and honey plant seeds, and is covered in water-based UV paint which is applied in patterns that are seen by bees as a meadow full of pollen.CreditsSaatchi&Saatchi IS PolandCreative Director: Kamil MajewskiAssociate Creative Director: Piotr OsinskiSenior Copywriter: Anna GadeckaSenior Copywriter: Tomek BujokSenior Art Director: Michal SekArt Director: Karolina PietrzykDigital Design Director: Mariusz CzepiecDESIGNERS: Karolina Pietrzyk, Michał SękWEB DESIGN: Mariusz Czepiec, Anna GadeckaPRODUCT DEVELOPER: Małgorzata Lasocka - Manufaktura Papieru CzerpanegoPRINT: Łukasz Zembaty - Pracownia WschodniaPROOFREADER: Ben Borek-CoxenPRODUCTION COMPANYDOP: Aleksander Bieroński, Kajetan Kasprowicz - Holistic Studio, Filip ŻołyńskiPHOTOGRAPHER : Filip ŻołyńskiPHOTOGRAPHER: Filip ŻołyńskiOFFLINEEDITOR: Andrzej Lasocki - ProdigiousPOST PRODUCTION / VFXPRODUCER: Tomasz Szkopiński - ProdigiousGRADE: Szymon Kraszewski - LunaparkHEAD OF POST PRODUCTION: Marek Cichy - ProdigiousMOTION DESIGNER: Piotr Mirosz - ProdigiousSTUDIO MANAGER: Magdalena Miszczak - LunaparkMUSICCOMPOSER: Krystian KościjańskiSOUNDVO ARTIST: Ben Borek-Coxen