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鸽子巧克力: 纽约BBDO的每一天
案例简介:
鸽子巧克力: 纽约BBDO的每一天
案例简介:
Dove Chocolate: Each and Every Day by BBDO New York
案例简介:
Dove Chocolate: Each and Every Day by BBDO New York
案例简介:
鸽子巧克力: 纽约BBDO的每一天
暂无简介
Dove Chocolate: Each and Every Day by BBDO New York
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A woman packs a lifetime of adventure into 24 hours in an ad for Dove Chocolate that encourages consumers to live life to the fullest. Created by BBDO New York and featuring Edith Piaf’s song ‘Non, Je Ne Regrette Rien (No, I Regret Nothing),’ the whimsical one-minute film follows the woman as she lives her entire life throughout the span of one day. The film ends with the message, ‘Live Each Day As If It’s The Only One.’ According to the brand, the spot was created to “empower fans to enjoy every moment of life with no regrets – even a moment as small as biting into a piece of silky smooth Dove Chocolate.” CreditsChief Creative Officer, BBDO Worldwide: David LubarsChief Creative Officer, BBDO New York: Greg HahnExecutive Creative Director: Susan GolkinCreative Director: Alessandro FruscellaCreative Director: Giovanni SettesoldiDirector of Integrated Production: David RolfeGroup Executive Producer: Amy WertheimerProducer: Jess JacklinPresident, BBDO New York: Kirsten FlanikGlobal Account Director: Susannah KellerGroup Planning Director: Annemarie NorrisPlanning Director: Alaina CrystalSenior Comms Planner: Sean StognerSenior Account Director: Lisa PiliguianAccount Director: Ashley GillAccount Manager: Aparna JoshiTalent Manager: Bernadette NaughtenBusiness Manager: Paul CiscoThe Marketing ArmMusic Licensing: Brad SheehanPark PicturesDirector: Vincent HaycockExecutive Producer: Dinah RodriguezProducer: Alec SashDirector of Photography: Martin RhueWidescope ProductionsProducer: Marcos de FortunyUnion EditorialEditor: Marco PerezAssistant Editor: Casey SwoyerProducer: Lauren Hafner AddisonSonic UnionSound Engineer: Steve Rosen
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