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工程技术大学: 饮用水发生器
案例简介：
工程技术大学: 饮用水发生器
案例简介：
University of Engineering and Technology: Potable Water Generator
案例简介：
University of Engineering and Technology: Potable Water Generator
案例简介：
工程技术大学: 饮用水发生器
暂无简介
University of Engineering and Technology: Potable Water Generator
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基本信息
- 广告品牌： University of Engineering and Technology
- 发布日期： 2013-02
- 行业领域： 生活服务 , 教育培训
- 媒体类别： 短视频
- 广告语言： 西班牙语
- 媒介平台： 网络
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案例详情
The application period for 2013 was about to open, so UTEC, The University of Engineering and Technology, needed a solution to get students interested in applying for an engineering program. Nowadays, getting teenagers' attention is quite difficult even for brands in the entertainment segment like PlayStation so imagine being an Engineering University trying to do it. UTEC believes that engineering can change the world, so we decided to start by changing a local problem. Lima is the second largest capital in the world set on a desert, so the lack potable water is a huge problem. Having in mind that the presence of rain is almost zero, but at the same time the atmospheric humidity is about 98%, this inspired us to build the first billboard that produces drinking water out of air.
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