1200 TREES-LIKE PURIFYING BILLBOARD|短视频,户外|广告营销案例【ADGuider广告指南】

1200 树木般的净化广告牌

案例简介：描述客户的简报: 由于它的发展，工程技术大学决定是时候建造一个新的校园了，一个更现代、更环保的校园。这个新校区的位置是巴兰科，一个吸引年轻人的多元文化艺术区。该运动的策略是宣传这个校园，与 2014 的录取期相吻合。这种沟通将继续，使用 UTEC 关于行动中的独创性如何改变世界的口号。创意执行: 在新校区的建筑工地张贴广告牌是很重要的，这样我们就可以证明 UTEC 正在采取行动，表明建筑是可以负责任地进行的。广告牌可以在 5 个街区半径内每天产生 200,000立方米的氧气，这对建筑工人和地区居民非常有利。这个想法是一个很好的机会，可以继续证明，凭借 “行动中的独创性”，改变世界是可能的。它用一个真实的例子来证明这一点，在不污染环境的情况下建造校园。简短/目标的创造性解决方案: 考虑到利马有很多污染，由于大量的建筑项目，污染正在上升。这会导致许多呼吸道疾病。由于 UTEC 现在正在建设新校园，这个问题影响到建筑工人和地区居民。这个想法是在新 UTEC 校园的建筑工地上张贴一个广告牌，可以吸收那里的灰尘和污染，散发纯氧。结果: 广告牌一投入使用，就引起了国家和国际媒体的关注，得到了数字和印刷媒体的报道，这推动了该大学的 2014 入学运动。总之，这一运动成功地赢得了 2014 入学过程的传播，因为申请人数比前一年增加了 24%。最重要的是，潜在的学生再次将 UTEC 视为一所大学，利用现实生活中的例子来证明工程是一切的背后，并且通过它, 我们都有能力改变世界。

1200 树木般的净化广告牌

案例简介：Describe the brief from the client: Due to its growth, the Engineering and Technology University decided it was time to build a new campus, a more modern and environmentally friendly one. The location determined for this new campus is Barranco, a multicultural, artistic district that attracts young people. The strategy of the campaign was to publicize this campus, coinciding with the 2014 admission period. This communication will continue, using UTEC’s slogan about how ingenuity in action can change the world. Creative Execution: It was important to put up the billboard on the construction site of the new campus so we could demonstrate that UTEC is putting ingenuity in action, showing that construction can be done responsibly. The billboard can produce 200,000 m3 of oxygen per day for a 5-block radius, which is very beneficial to construction workers and area residents. The idea is an excellent opportunity to continue demonstrating that with “Ingenuity in Action”, it is possible to change the world. It demonstrates this with a real-life example by building its campus without polluting the environment. Creative Solution to the Brief/Objective: Considering that in Lima there is a lot of pollution, which is on the rise due to a large number of construction projects. This causes a number of respiratory diseases. And since UTEC is now building the new campus,this problem affects both construction workers and area residents. The idea was to put up a billboard on the construction site of the new UTEC campus that could absorb the dust and pollution there and emanate pure oxygen. Results: As soon as the billboard was put into operation, it attracted national and international media attention, receiving coverage in the digital and print press, which was a boost to the university’s 2014 admission campaign. In summary, this campaign successfully crowned the dissemination of the 2014 admission process, as the number of applicants increased 24% compared to the preceding year. Most importantly, once again, potential students saw UTEC as a university that uses real-life examples to demonstrate that engineering is behind everything, and that through it, we are all capable of changing the world.