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丰田整合日
案例简介:简要解释 CoorDown 组织开展运动,促进唐氏综合症患者融入社会,特别是融入工作环境。2012年3月21日,在世界唐氏综合症日,我们以一种特殊的方式宣传了一体化的重要性。在那一天,一些最著名的国内和国际品牌的广告的替代版本在电视上播出。在拍摄过程中,我们拍摄了另类场景,其中一个原创演员被一个患有唐氏症的演员取代。
丰田整合日
案例简介:Brief Explanation The CoorDown organization campaigns for the integration of people with Down Syndrome in society and, in particular, the work environment. On the 21st of March 2012, on World Down Syndrome Day, we promoted the importance of integration in an exceptional way. On that day, alternative versions of the commercials of some of the most well known national and international brands were broadcast on tv. During filming, we had shot alternative scenes in which an original actor was substituted by an actor with Down Syndrome.
TOYOTA FOR INTEGRATION DAY
案例简介:简要解释 CoorDown 组织开展运动,促进唐氏综合症患者融入社会,特别是融入工作环境。2012年3月21日,在世界唐氏综合症日,我们以一种特殊的方式宣传了一体化的重要性。在那一天,一些最著名的国内和国际品牌的广告的替代版本在电视上播出。在拍摄过程中,我们拍摄了另类场景,其中一个原创演员被一个患有唐氏症的演员取代。
TOYOTA FOR INTEGRATION DAY
案例简介:Brief Explanation The CoorDown organization campaigns for the integration of people with Down Syndrome in society and, in particular, the work environment. On the 21st of March 2012, on World Down Syndrome Day, we promoted the importance of integration in an exceptional way. On that day, alternative versions of the commercials of some of the most well known national and international brands were broadcast on tv. During filming, we had shot alternative scenes in which an original actor was substituted by an actor with Down Syndrome.
丰田整合日
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TOYOTA FOR INTEGRATION DAY
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基本信息
- 广告战役: #Coordown Onlus-影视-5685#
- 广告品牌: Coordown Onlus
- 发布日期: 2000
- 行业领域: 公益慈善 , 公共事业
- 媒体类别: 短视频
- 广告语言: 意大利语
- 媒介平台: 网络
- 获得奖项:
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