It's good to get together, even if we're apart|微电影|广告营销案例【ADGuider广告指南】

即使我们分开了，聚在一起也很好

案例简介：Yoki发表宣言: “即使我们分开了，聚在一起也很好。” 2020年4月24日圣保罗-Yoki是一家在巴西拥有30年历史的食品行业，一直致力于使巴西人之间的联系更加愉快。现在，消费者正在经历新的生活习惯，“聚在一起很好” 的运动也获得了新的含义。在FCB巴西签署的一段新视频中，新的竞选活动显示了在一起的重要性，即使是以不同的方式，也有 “聚在一起很好，即使我们分开了” 的口号。 “这个想法是为了表明该品牌继续相信聚在一起很棒，但现在这个概念已经有了不同的含义。毕竟，我们都在尝试新的聚会方式，以保护和照顾我们所爱的人，”FCB Brasil CSO的Renata d'á vila说。该品牌推出了由Stink Films制作的视频，该视频显示了人们在社交距离的新现实下进行互动。在一起，但分开分享信息，交换虚拟的拥抱和亲吻，通过视频会议庆祝生日，花时间在家做饭，并以不同的方式与家人和朋友分享爱。 “在检疫时期制作这段视频的一个有趣的事实是，除了使用素材之外，我们还多样化了捕捉场景的方式。我们决定让演员在家里拍摄自己的场景，结果却变得美丽而敏感，”FCB巴西ECD的fabiosim õ es补充道。拥有超过30年的历史，Yoki是伟大的通用磨坊品牌之一，并存在于90% 多个巴西家庭。宣言 “即使我们分开了，聚在一起也很好”，这强化了公司与消费者之间的情感联系，这要归功于友好的产品，这些产品让日常生活变得更轻松，让特殊的时刻变得更愉快。“在我们需要保持社交距离的时候，人们正在寻找新的方式与亲人保持亲密关系。即使人们身体分开，我们的广告系列也表示，这种与朋友和家人联系的新方式，即使在远处，使用我们的产品也会更加特别和愉快。尤其是人们将永远能够依靠我们的支持和在他们家中的存在，”巴西通用磨坊 (General Mills Brasil) 营销总监Priscila Pizano说。

即使我们分开了，聚在一起也很好

案例简介：Yoki launches manifesto “It’s good to get together, even if we’re apart.” São Paulo, April 24, 2020 – Yoki, a food industry with a 30-year history in Brazil, has always focused on making the moments when Brazilians connect even more enjoyable. And now that consumers are experiencing a new routine in their lives, the campaign “It’s good to get together” also gains new meaning. Showing the importance of being together, even if it is in a different way, the new campaign takes on the slogan “It’s good to get together, even if we’re apart,” in a new video signed by FCB Brasil. “The idea is to show that the brand continues to believe that it’s great to get together, but that now this concept has taken on a different meaning. After all, we are all experimenting with new ways to get together, in order to protect and care for the people we love,” says Renata D’Ávila, FCB Brasil CSO. The brand launched a video produced by Stink Films that shows people interacting under the new reality of social distancing. Together, but apart, sharing messages, exchanging virtual hugs and kisses, celebrating birthdays by videoconference, taking the time to cook a meal at home and share the love with family and friends in a different way. “One interesting fact about the production of this video in times of quarantine is that we diversified the way we captured the scenes, beyond the use of stock footage. We decided to have the actors shoot scenes of themselves at home, and it turned out beautiful and sensitive,” adds Fabio Simões, FCB Brasil ECD. With a history spanning more than 30 years, Yoki is one of the great General Mills brands, and is present in over 90% of Brazilian homes. The manifesto “It’s good to get together, even if we’re apart,” reinforces that emotional connection the company has with its consumers, thanks to friendly products that make everyday life easier and special moments even more enjoyable. “At a time when we need to keep our social distance, people are finding out new ways to stay close to loved ones. Even though people are physically apart, our campaign says that this new way to connect with friends and family, even at a distance, can be even more special and enjoyable with our products. And especially that people will always be able to count on our support and presence in their homes,” says Priscila Pizano, Marketing Director for General Mills Brasil.