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哇效果
案例简介：4G 高速生活: 新的橙色通信运动 Orange 向公众开放 4g，并将其网络扩展到 15 个城市地区，即 50 个城镇。为了配合这一推出，该品牌正在法国顶级 4g 网络发起一场围绕 4g 独特体验的活动: 4G #1 这项运动是旅程的第一阶段，随着 4g 和非常高速的橙色网络 (H +，光纤) 的电力增长，这一旅程将在一年内展开。它向我们展示了橙色，你受益于最强大的网络，以非常高的速度生活: 越来越大的连接、速度、共享等生活。 为了表达其在 4g 领域的领先地位，Orange 正在推出其 4G #1 t: 他在法国的第一个 4g 网络: 第1 的覆盖范围, 1stfor 速度 (理论速度 150 Mb/s)。 一个适应社交网络时代的名字，但不仅如此，数字受众较少阅读的 # 作为链接的象征，作为桥梁。 传播运动从电视、网络、海报、新闻和广播开始。 在电视上，一部电影 (由阳狮康赛尔设计的 60 秒、 30 秒和 20 秒格式) 在泽维尔 · 吉安诺利创作的一部壮观的电影中展示了橙色 4g 无与伦比的速度。一个小足球场，看台几乎空无一人。一个爸爸正在用他的智能手机拍摄他的儿子。突然发生了一件奇妙的事情: 小男孩试图踢自行车。这位不敢相信的父亲把这一举动发给了他的另一个儿子，他的儿子把这部电影放在了每日动画上。这个男孩的照片现在在 4g 上随处可见，在很短的时间内，沿着一条令人惊叹的路线。如此之多，以至于当这位年轻的足球运动员搬家后回到地球时，他在一个被球迷包围的体育场里降落在世界杯决赛的气氛中。在电影的结尾，一个通知邀请你去发现 quialameilleure4g.com Quialameilleure4g.com 网站 (由 Konbini 设计) 展示了橙色网络是第一个以大胆的透明和真实方式的 4g 网络。该网站比较 Orange 及其竞争对手之间的覆盖范围和速度数据，并在真实情况下测试网络: 日本人 (来自一个已经熟悉 4g 技术的国家的公正专家) 了解 4g 橙色网络的速度。 广播、印刷媒体和销售点通讯 (由阳狮康赛尔设计) 展示了新折纸产品的世界 (包括新的折纸游戏包), 这使得客户现在可以享受 4g 的好处。 为此，该机构和该品牌设计了新的折纸标志，包括独角兽，折纸游戏的奇妙象征。 最后，视频 (由马塞尔设计) 在 Orange 网站和 treshoutd é bit 上显示。橙色。 fr site 实时展示了 4g 网络与 3g 网络相比的速度，以满足客户的需求。
哇效果
案例简介：Live at Very High Speed with 4G: The new Orange communications campaign Orange opens 4G to the general public and extends its network to 15 urban areas, i.e. to 50 towns. To go with this roll-out, the brand is launching a campaign around the unique experience of 4G with the premier 4G network in France: 4G#1 This campaign is the first stage in a journey which will unfold over the year as 4G and the Very High Speed Orange network (H+, Fibre) grows in power. It shows us that with Orange, you benefit from the most powerful network to live at Very High Speed: a life of ever greater connection, speed, sharing etc. In order to express its position as leader in 4G, Orange is launching its 4G#1t:he first 4G network in France: 1st for coverage, 1stfor speed (theoretical speed 150 Mb/s). A name adapted to the era of social networks, but not only that, the # being read by less digital audiences as a symbol of linking, as a bridge. The communication campaign begins on TV, web, posters, press and radio. On TV, a film (in 60s, 30s and 20s formats, designed by Publicis Conseil) demonstrates the incomparable speed of Orange 4G in a spectacular film created by Xavier Giannoli. A small football stadium where the stands are almost deserted. A dad is filming his son on his smartphone. Suddenly something wonderful happens: the young boy attempts a bicycle kick. The dad, who cannot believe it, sends the move to his other son who puts the film on Dailymotion. The images of the boy are now being shared everywhere on 4G, in a very short space of time, following an amazing route. So much so that when the young footballer comes back to earth after his move, he lands in the atmosphere of a world cup final in a stadium overrun by fans. At the end of the film, a notice invites you to go and discover quialameilleure4g.com The quialameilleure4g.com site (designed by Konbini) demonstrates that the Orange network is the first 4G network with an audacious approach of transparency and truthfulness. The site compares coverage and speed data between Orange and its competitors, and tests the network in real conditions: Japanese people (impartial experts from a country already familiar with 4G technology) discover the speed of the 4G Orange network. Radio, print media and point-of-sale communications (designed by Publicis Conseil) showcase the world of the new Origami offering (including the new Origami Play package), which enable customers to enjoy the benefits of 4G right now. For the occasion, the agency and the brand have designed new Origami emblems, including a unicorn, a fantastic symbol for Origami Play. Finally, videos (designed by Marcel) shown on the Orange website and on the treshautdébit.orange.fr site demonstrate the speed of the 4G network in real time compared to the 3G network for the customers’ favourite uses.
The wow effect
案例简介：4G 高速生活: 新的橙色通信运动 Orange 向公众开放 4g，并将其网络扩展到 15 个城市地区，即 50 个城镇。为了配合这一推出，该品牌正在法国顶级 4g 网络发起一场围绕 4g 独特体验的活动: 4G #1 这项运动是旅程的第一阶段，随着 4g 和非常高速的橙色网络 (H +，光纤) 的电力增长，这一旅程将在一年内展开。它向我们展示了橙色，你受益于最强大的网络，以非常高的速度生活: 越来越大的连接、速度、共享等生活。 为了表达其在 4g 领域的领先地位，Orange 正在推出其 4G #1 t: 他在法国的第一个 4g 网络: 第1 的覆盖范围, 1stfor 速度 (理论速度 150 Mb/s)。 一个适应社交网络时代的名字，但不仅如此，数字受众较少阅读的 # 作为链接的象征，作为桥梁。 传播运动从电视、网络、海报、新闻和广播开始。 在电视上，一部电影 (由阳狮康赛尔设计的 60 秒、 30 秒和 20 秒格式) 在泽维尔 · 吉安诺利创作的一部壮观的电影中展示了橙色 4g 无与伦比的速度。一个小足球场，看台几乎空无一人。一个爸爸正在用他的智能手机拍摄他的儿子。突然发生了一件奇妙的事情: 小男孩试图踢自行车。这位不敢相信的父亲把这一举动发给了他的另一个儿子，他的儿子把这部电影放在了每日动画上。这个男孩的照片现在在 4g 上随处可见，在很短的时间内，沿着一条令人惊叹的路线。如此之多，以至于当这位年轻的足球运动员搬家后回到地球时，他在一个被球迷包围的体育场里降落在世界杯决赛的气氛中。在电影的结尾，一个通知邀请你去发现 quialameilleure4g.com Quialameilleure4g.com 网站 (由 Konbini 设计) 展示了橙色网络是第一个以大胆的透明和真实方式的 4g 网络。该网站比较 Orange 及其竞争对手之间的覆盖范围和速度数据，并在真实情况下测试网络: 日本人 (来自一个已经熟悉 4g 技术的国家的公正专家) 了解 4g 橙色网络的速度。 广播、印刷媒体和销售点通讯 (由阳狮康赛尔设计) 展示了新折纸产品的世界 (包括新的折纸游戏包), 这使得客户现在可以享受 4g 的好处。 为此，该机构和该品牌设计了新的折纸标志，包括独角兽，折纸游戏的奇妙象征。 最后，视频 (由马塞尔设计) 在 Orange 网站和 treshoutd é bit 上显示。橙色。 fr site 实时展示了 4g 网络与 3g 网络相比的速度，以满足客户的需求。
The wow effect
案例简介：Live at Very High Speed with 4G: The new Orange communications campaign Orange opens 4G to the general public and extends its network to 15 urban areas, i.e. to 50 towns. To go with this roll-out, the brand is launching a campaign around the unique experience of 4G with the premier 4G network in France: 4G#1 This campaign is the first stage in a journey which will unfold over the year as 4G and the Very High Speed Orange network (H+, Fibre) grows in power. It shows us that with Orange, you benefit from the most powerful network to live at Very High Speed: a life of ever greater connection, speed, sharing etc. In order to express its position as leader in 4G, Orange is launching its 4G#1t:he first 4G network in France: 1st for coverage, 1stfor speed (theoretical speed 150 Mb/s). A name adapted to the era of social networks, but not only that, the # being read by less digital audiences as a symbol of linking, as a bridge. The communication campaign begins on TV, web, posters, press and radio. On TV, a film (in 60s, 30s and 20s formats, designed by Publicis Conseil) demonstrates the incomparable speed of Orange 4G in a spectacular film created by Xavier Giannoli. A small football stadium where the stands are almost deserted. A dad is filming his son on his smartphone. Suddenly something wonderful happens: the young boy attempts a bicycle kick. The dad, who cannot believe it, sends the move to his other son who puts the film on Dailymotion. The images of the boy are now being shared everywhere on 4G, in a very short space of time, following an amazing route. So much so that when the young footballer comes back to earth after his move, he lands in the atmosphere of a world cup final in a stadium overrun by fans. At the end of the film, a notice invites you to go and discover quialameilleure4g.com The quialameilleure4g.com site (designed by Konbini) demonstrates that the Orange network is the first 4G network with an audacious approach of transparency and truthfulness. The site compares coverage and speed data between Orange and its competitors, and tests the network in real conditions: Japanese people (impartial experts from a country already familiar with 4G technology) discover the speed of the 4G Orange network. Radio, print media and point-of-sale communications (designed by Publicis Conseil) showcase the world of the new Origami offering (including the new Origami Play package), which enable customers to enjoy the benefits of 4G right now. For the occasion, the agency and the brand have designed new Origami emblems, including a unicorn, a fantastic symbol for Origami Play. Finally, videos (designed by Marcel) shown on the Orange website and on the treshautdébit.orange.fr site demonstrate the speed of the 4G network in real time compared to the 3G network for the customers’ favourite uses.
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