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婴儿推车试搭的轮廓
案例简介：条目摘要 轮廓是一个优质品牌，以制作非常舒适和安全的婴儿车而自豪。婴儿车购物对父母来说是一个挑战，原因有很多。但是一个经常被忽视的婴儿车购买考虑，是婴儿的感觉。这是因为婴儿不能说出他们的舒适水平或偏好，普通成年人也不能坐在婴儿车里亲身体验。轮廓要求我们想出一种方法向父母展示轮廓婴儿车是该类别中最安全、最舒适的婴儿车。由于预算有限 (50,000 美元)，我们需要一个在我们的目标受众中产生大量嗡嗡声和参与的想法，这样他们就可以帮助在网上传播这个词。
婴儿推车试搭的轮廓
案例简介：Entry Summary Contours is a premium brand that prides itself in making extremely comfortable and safe baby strollers. Stroller shopping can be a challenge for parents for many reasons. But an often overlooked stroller buying consideration, is how the baby feels. This is because babies can’t verbalize their comfort levels or preferences, and average-sized adults can’t fit themselves into strollers to experience them first hand.Contours asked us to come up with a way to show parents how the Contours Stroller is the safest and most comfortable stroller in the category. As budgets were limited (U$50,000) we needed an idea that would generate a lot of buzz and engagement amongst our target audience, so they would help spread the word online.
The Baby Stroller Test-ride By Contours
案例简介：条目摘要 轮廓是一个优质品牌，以制作非常舒适和安全的婴儿车而自豪。婴儿车购物对父母来说是一个挑战，原因有很多。但是一个经常被忽视的婴儿车购买考虑，是婴儿的感觉。这是因为婴儿不能说出他们的舒适水平或偏好，普通成年人也不能坐在婴儿车里亲身体验。轮廓要求我们想出一种方法向父母展示轮廓婴儿车是该类别中最安全、最舒适的婴儿车。由于预算有限 (50,000 美元)，我们需要一个在我们的目标受众中产生大量嗡嗡声和参与的想法，这样他们就可以帮助在网上传播这个词。
The Baby Stroller Test-ride By Contours
案例简介：Entry Summary Contours is a premium brand that prides itself in making extremely comfortable and safe baby strollers. Stroller shopping can be a challenge for parents for many reasons. But an often overlooked stroller buying consideration, is how the baby feels. This is because babies can’t verbalize their comfort levels or preferences, and average-sized adults can’t fit themselves into strollers to experience them first hand.Contours asked us to come up with a way to show parents how the Contours Stroller is the safest and most comfortable stroller in the category. As budgets were limited (U$50,000) we needed an idea that would generate a lot of buzz and engagement amongst our target audience, so they would help spread the word online.
婴儿推车试搭的轮廓
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The Baby Stroller Test-ride By Contours
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基本信息
- 广告战役： #Contours Strollers-户外-5d46#
- 广告品牌： Contours Strollers
- 发布日期： 2000
- 行业领域： 影音娱乐 , 商务服务
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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