Chocolate, caramel and crunchy bits create havoc in an animated campaign for Mondelez’s Lacta 5Star chocolate bar.International creative studio Lobo worked with Wieden+Kennedy São Paulo to craft a sugar-coated world in the campaign, ‘Chocolate World’ for the confectionary treat. In the six spots, a cocoa community is assaulted by torrents of extra-terrestrial cookies wreaking graphic cartoon havoc on the citizens below.Each spot ends with caramel-laden tragedy as the camera pans back, revealing that all of the activity actually takes place inside a Lacta 5Star chocolate bar, which blends the three ingredients.CreditsTitle - The Marvelous World of ChocolateClient - MondelezProduto/Product - Lacta 5STARAgency - Wieden+Kennedy São PauloExecutive Creative Director - Renato Simões, Eduardo LimaHead of Art - Bruno OppidoCopywriter - Rafael MeloArt Director - José Ferraz, Felipe PaivaRTV/Agency - Regiani Pettinelli, Rafael MessiasPlanner - Luana Azeredo, Lais SangaloAccount - Daniela Glicenstajn Elkis, Vinícius Lopes, Isabelle Garcia, Bianca OlmosMedia - Alexandre Ugadin, Rachid Antun, Lais Folsta, Silvio SerpicoSocial Media/ - Carolina Siper, Emily Rheded, Julia Garcia, Ana VeigaClient Approval - Natalie Delgado, Adriana Nogueira, Bruna BertãoAnimation: LOBODirector: Mateus de Paula Santos & Nando CohenAccount Manager: Thaís Lopes, Márcia GuimarãesCG Director: Maurício Löbel3D Post Producer: Cintia MiuraStoryboard & Animatic: Marcos Felix Llussá, Wilson F N Panassi, Tony Soares, Chan Tong Concepts: Marcos Felix Llussá, Wilson F N Panassi, Marcelo Souto, Fernanda Oliver, Alexandre Eschenbach, Márcio GuerraModeling: Bruno Saber, Lucas Lira, Guto Sposito, Marcos Smirkoff, Leonardo Rezende, Felipe Bassi, Duda Rodrigues, Natan ZuanaciTextures: Bruno Saber, Lucas Lira, Natan Zuanaci, Marinho SilvaRigging: Flávio Castello, Alexandre Cabral, Felipe Gimenes3D Animation: Stephanie Kajimoto, Daniel "Bahia" Figueirêdo, Victor Dinis, Raphael Vinicius Silva, Jorge Zagatto, Daniel AlviteSimulation: Lucas Stringhetti, Gabriel Tavolaro, Christye LiraRender: Marinho Silva, George Damiani Composition: Maurício LöbelColor Correction: Letícia Blanco2D Animation: Felipe Silva, Estevão Santos, Dênis Milani AdrianoEditor: Herbert Gondo TachibanaProducer: Priscila CondePost Producer: Clara Morelli, Michelle Vinotti, Helena Jardim