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红帽
案例简介:Bang & Olufsen (B & O) 发起了一场新子品牌 B & O Play 的广告活动。 丹麦高端音频和视频设备制造商 B & O Play 的新产品线面向年轻、技术先进的一代消费者。 第一款 B & O Play 产品是无线扬声器 BeoLit 12,可以通过蓝牙连接到 iPod 、 iPhone 或 iPad。 为了支持新产品,B & O 发布了由卡罗尔 · 丹尼斯 (也称为 K-Roll) 执导的《小红帽》。)) 这个关于现代小红帽的神秘地点是在时尚和美容电影的最佳传统中拍摄的,由才华横溢的 DoP Sebastian Pfaffenbichler 拍摄,他此前曾获得戛纳狮子节大奖赛, 金奖和铜奖。 基辅的各个地方提供了支持这种情绪的完美背景。: 一个废弃的、未完成的火车站、一个体育场和城市的各种街道。
红帽
案例简介:Bang & Olufsen (B&O) has launched an advertising campaign for a new sub-brand B&O Play. The new line from the Danish manufacturer of high-end audio and video appliances, B&O Play, is aimed at a young, technologically advanced generation of consumers. The first B&O Play product is a wireless speaker, the BeoLit 12, which can connect to an iPod, iPhone or iPad via Bluetooth. To support the new product, B&O released "Red Riding Hood", directed by Carole Denis (also known as K-Roll.) The mysterious spot about a modern day Red Riding Hood was shot in the best traditions of fashion and beauty films and photographed by talented DoP Sebastian Pfaffenbichler who has previously picked up Cannes Lions Festival Grand Prix, Gold and Bronze awards. Various locations in Kiev provided the perfect backdrop to support the mood.: an abandoned, uncompleted railway station, a sports stadium and various back streets of the city.
Red Riding Hood
案例简介:Bang & Olufsen (B & O) 发起了一场新子品牌 B & O Play 的广告活动。 丹麦高端音频和视频设备制造商 B & O Play 的新产品线面向年轻、技术先进的一代消费者。 第一款 B & O Play 产品是无线扬声器 BeoLit 12,可以通过蓝牙连接到 iPod 、 iPhone 或 iPad。 为了支持新产品,B & O 发布了由卡罗尔 · 丹尼斯 (也称为 K-Roll) 执导的《小红帽》。)) 这个关于现代小红帽的神秘地点是在时尚和美容电影的最佳传统中拍摄的,由才华横溢的 DoP Sebastian Pfaffenbichler 拍摄,他此前曾获得戛纳狮子节大奖赛, 金奖和铜奖。 基辅的各个地方提供了支持这种情绪的完美背景。: 一个废弃的、未完成的火车站、一个体育场和城市的各种街道。
Red Riding Hood
案例简介:Bang & Olufsen (B&O) has launched an advertising campaign for a new sub-brand B&O Play. The new line from the Danish manufacturer of high-end audio and video appliances, B&O Play, is aimed at a young, technologically advanced generation of consumers. The first B&O Play product is a wireless speaker, the BeoLit 12, which can connect to an iPod, iPhone or iPad via Bluetooth. To support the new product, B&O released "Red Riding Hood", directed by Carole Denis (also known as K-Roll.) The mysterious spot about a modern day Red Riding Hood was shot in the best traditions of fashion and beauty films and photographed by talented DoP Sebastian Pfaffenbichler who has previously picked up Cannes Lions Festival Grand Prix, Gold and Bronze awards. Various locations in Kiev provided the perfect backdrop to support the mood.: an abandoned, uncompleted railway station, a sports stadium and various back streets of the city.
红帽
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Red Riding Hood
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