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小红帽的反击
案例简介：为了提高对儿童自卫课程的认识和注册，迪拜世界黑带中心以一种非常规的方式解决了这一问题。不，他们没有让父母重新注册他们的孩子，而是 Memac Ogilvy Dubai 根据众所周知的小红帽故事创作了一本儿童插图书。最后会发生什么？我们的小女主角勇敢地殴打大灰狼来拯救一天。封底上的一个简单的行动呼吁 -- “你也可以反击” -- 为读者提供了更多关于儿童自卫课程的信息，并指示他们注册。结束。
小红帽的反击
案例简介：To increase awareness and registration for their children’s self-defense classes, The World Black Belts Center in Dubai tackled this in an unconventional way. Nope, they didn’t reverse punch parents into registering their kids, instead Memac Ogilvy Dubai created an illustrated children’s book that’s based on the well-known story of Little Red Riding Hood. What happens in the end? Our little heroine courageously beats up the big bad wolf to save the day. A simple call to action on the back cover – “You Too Can Fight Back” – provides the reader with more information on self-defense classes for kids and directs them to register. The End.
Little Red Riding Hood Fights Back
案例简介：为了提高对儿童自卫课程的认识和注册，迪拜世界黑带中心以一种非常规的方式解决了这一问题。不，他们没有让父母重新注册他们的孩子，而是 Memac Ogilvy Dubai 根据众所周知的小红帽故事创作了一本儿童插图书。最后会发生什么？我们的小女主角勇敢地殴打大灰狼来拯救一天。封底上的一个简单的行动呼吁 -- “你也可以反击” -- 为读者提供了更多关于儿童自卫课程的信息，并指示他们注册。结束。
Little Red Riding Hood Fights Back
案例简介：To increase awareness and registration for their children’s self-defense classes, The World Black Belts Center in Dubai tackled this in an unconventional way. Nope, they didn’t reverse punch parents into registering their kids, instead Memac Ogilvy Dubai created an illustrated children’s book that’s based on the well-known story of Little Red Riding Hood. What happens in the end? Our little heroine courageously beats up the big bad wolf to save the day. A simple call to action on the back cover – “You Too Can Fight Back” – provides the reader with more information on self-defense classes for kids and directs them to register. The End.
小红帽的反击
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Little Red Riding Hood Fights Back
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Little Red Riding Hood Fight Back Through the woods she walked in her cloak of red, Bound with food, for the side of her grandmother’s bed. Riding Hood met a wolf, and the wolf he seemed nice So she told him her plight, and he gave her advice. “Pick her some flowers” is what the animal said, as a plan began forming inside his own head. While she picked her flowers, the wolf, off he ran. They were both going to visit Red Riding Hood’s Gran. The wolf arrived first at Grandmother’s gate, He’d be quiet enough and inside he would wait. “Come in little red, cried Gran from her bed. But in came the wolf, who swallowed her instead. Red Riding Hood arrived shortly after lunch, and unleashed her fury in one killer punch. After eating poor granny, the wolf didn’t know, our heroine had a black belt, in the art of Tang Soo Do.
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