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赢得尊重
案例简介：社会倡议目标 99 和 AIDA 先锋品牌和创意公司发起了一项活动，提请注意正确处理家用电器。这项运动的主要目的是引起人们对这个问题的关注，并向人们展示通过使用特殊服务来摆脱旧电器的正确方法。通常，人们长时间使用家用电器。在许多家庭中，它代代相传，成为日常生活的一个组成部分。许多记忆可以与之联系在一起。该运动呼吁人们通过正确处理这些已经成为他们家庭和生活一部分的东西来 “表示尊重”。视频的主要角色是最常丢弃的设备类型。他们的主人是不同世代代表的集体形象，在处置过程中犯了同样的错误。《赢得尊重》三部曲带观众去了一个舒适的父母家，展示了一个熟悉的现代公寓和一个宿舍。该团队创建了一系列各种流派和格式的视频。“赢得尊重” 是一部生动的广告三部曲，成为白俄罗斯第一个这类大型社会项目。项目作者说，捷克导演 Lubos Rezler 和 DOP Filip Marek 帮助实现了这个想法，不仅制作了商业广告，还制作了短片。“我们的目标是让观众沉浸在一个情感故事中，在这个故事中他可以找到自己的一部分。每个视频都是一个短篇故事，几分钟后就表明了正确处理家用电器的重要性。决定以传统方式淘汰过时家用电器的人将面临什么样的障碍？“，-导演 Lubos Rezler 评论道。广告活动也以数字方式发展，并反映在一系列视觉效果中。由 AIDA Pioneer Branding & Creative，白俄罗斯为 Target 99 创建的综合广告，类别包括: 房屋，花园，公共利益，NGO。
赢得尊重
案例简介：Social Initiative GOAL 99 and AIDA Pioneer Branding & Creative company launched a campaign that draws attention to the proper disposal of household appliances. The main objective of the campaign is to bring attention to the problem and to show people the correct way of getting rid of old appliances by using special service. Usually, people use household appliances for a long time. In many families, it passes from generation to generation and becomes an integral part of everyday life. Many memories can be associated with it. The campaign calls people “to show respect” for these things that have been part of their families and life by disposing them correctly. The main characters of the videos are the most commonly discarded types of appliances. Their owners are collective images of representatives of different generations, making the same mistake during disposal. The Earn Respect trilogy takes the viewer to a cozy parental home, shows a familiar modern apartment and a dormitory room. The team created a series of videos in various genres and formats. “Earn Respect” is a vivid advertising trilogy, which became the first large-scale social project of this kind in Belarus. Czech director Lubos Rezler and DOP Filip Marek helped to realize the idea and create not just commercials, but short films, - the project authors say. “Our goal is to immerse the viewer in an emotional story in which he can find a piece of himself. Each video is a short story, in a couple of minutes postulating the importance of proper disposal of household appliances. What obstacles will anyone face who decides to get rid of obsolete household appliances in the old-fashioned way?”, - commented director Lubos Rezler. The advertising campaign has also been developed digitally and is reflected in a series of visuals. Integrated advertisement created by AIDA Pioneer Branding & Creative, Belarus for Target 99, within the categories: House, Garden, Public Interest, NGO.
Earn Respect
案例简介：社会倡议目标 99 和 AIDA 先锋品牌和创意公司发起了一项活动，提请注意正确处理家用电器。这项运动的主要目的是引起人们对这个问题的关注，并向人们展示通过使用特殊服务来摆脱旧电器的正确方法。通常，人们长时间使用家用电器。在许多家庭中，它代代相传，成为日常生活的一个组成部分。许多记忆可以与之联系在一起。该运动呼吁人们通过正确处理这些已经成为他们家庭和生活一部分的东西来 “表示尊重”。视频的主要角色是最常丢弃的设备类型。他们的主人是不同世代代表的集体形象，在处置过程中犯了同样的错误。《赢得尊重》三部曲带观众去了一个舒适的父母家，展示了一个熟悉的现代公寓和一个宿舍。该团队创建了一系列各种流派和格式的视频。“赢得尊重” 是一部生动的广告三部曲，成为白俄罗斯第一个这类大型社会项目。项目作者说，捷克导演 Lubos Rezler 和 DOP Filip Marek 帮助实现了这个想法，不仅制作了商业广告，还制作了短片。“我们的目标是让观众沉浸在一个情感故事中，在这个故事中他可以找到自己的一部分。每个视频都是一个短篇故事，几分钟后就表明了正确处理家用电器的重要性。决定以传统方式淘汰过时家用电器的人将面临什么样的障碍？“，-导演 Lubos Rezler 评论道。广告活动也以数字方式发展，并反映在一系列视觉效果中。由 AIDA Pioneer Branding & Creative，白俄罗斯为 Target 99 创建的综合广告，类别包括: 房屋，花园，公共利益，NGO。
Earn Respect
案例简介：Social Initiative GOAL 99 and AIDA Pioneer Branding & Creative company launched a campaign that draws attention to the proper disposal of household appliances. The main objective of the campaign is to bring attention to the problem and to show people the correct way of getting rid of old appliances by using special service. Usually, people use household appliances for a long time. In many families, it passes from generation to generation and becomes an integral part of everyday life. Many memories can be associated with it. The campaign calls people “to show respect” for these things that have been part of their families and life by disposing them correctly. The main characters of the videos are the most commonly discarded types of appliances. Their owners are collective images of representatives of different generations, making the same mistake during disposal. The Earn Respect trilogy takes the viewer to a cozy parental home, shows a familiar modern apartment and a dormitory room. The team created a series of videos in various genres and formats. “Earn Respect” is a vivid advertising trilogy, which became the first large-scale social project of this kind in Belarus. Czech director Lubos Rezler and DOP Filip Marek helped to realize the idea and create not just commercials, but short films, - the project authors say. “Our goal is to immerse the viewer in an emotional story in which he can find a piece of himself. Each video is a short story, in a couple of minutes postulating the importance of proper disposal of household appliances. What obstacles will anyone face who decides to get rid of obsolete household appliances in the old-fashioned way?”, - commented director Lubos Rezler. The advertising campaign has also been developed digitally and is reflected in a series of visuals. Integrated advertisement created by AIDA Pioneer Branding & Creative, Belarus for Target 99, within the categories: House, Garden, Public Interest, NGO.
赢得尊重
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Earn Respect
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基本信息
- 广告品牌： Target 99
- 发布日期： 2020-05
- 行业领域： 房产/安防 , 公益慈善 , 公共事业 , 房地产 , 建材/家居
- 媒体类别： 短视频 , 图文
- 广告语言： 英语
- 媒介平台： 网络
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