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任时间
案例简介：大流行。产品销售下降，葵花籽市场冻结。面临的挑战是提出与上下文相关的创造性解决方案。大创意: 检疫时间是时间!数百万白俄罗斯人处于 # stayhome模式。一切都在一个圈子里-坚持看你最喜欢的电视节目，YouTube，社交网络。但是所有的检疫活动都变得更加有趣与仁种子!这就像一种药物，一种隔离的灵丹妙药-时钟飞逝，内容变得更加有趣，无法停止-我们称之为REN效应!我们拍摄了一段视频，并与有影响力的莱拉·亚斯凯维奇 (Lera Yaskevich) 发起了一场360运动。想出了一个 “任人运动”，并记录了一个粘性轨道。检疫中使用了所有相关媒体: 电视，数字，移动，广播，影响者，商店和交付集成。在两周内，整个国家都充满了任人的情绪。最令人印象深刻的结果: 完整的视图95%; 销售增长 + 45%; 数字130% 媒体KPI; 达到3 + 百万。白俄罗斯AIDA先锋品牌创意公司为REN创建的综合广告，类别为: 糖果、小吃。
任时间
案例简介：Pandemic. Product sales are going down, and the sunflower seed market has frozen. The challenge was to come up with the relevant to the context creative solution. Big idea: QUARANTINE TIME IT’S REN TIME! Millions of Belarusians are in #stayhome mode. It’s all in a circle – stick on to your favorite TV shows, YouTube, social networks. But all quarantine activities become much more interesting with REN seeds! It's like a drug, a quarantine panacea – the clock flies by, the content becomes more fun, it’s impossible to stop – we call it the REN effect! We shot a video and launched a 360 campaign with the influencer Lera Yaskevich. Came up with a “REN movement” and recorded a sticky track. We used all relevant media in quarantine: TV, digital, mobile, radio, influencers, instore and delivery integrations. And in two weeks the whole country was in REN-REN-REN mood. The most impressive results: complete view 95%; sales growth + 45%; media KPI in digital 130%; reach 3+ millions. Integrated advertisement created by AIDA Pioneer Branding & Creative, Belarus for REN, within the category: Confectionery, Snacks.
Ren Time
案例简介：大流行。产品销售下降，葵花籽市场冻结。面临的挑战是提出与上下文相关的创造性解决方案。大创意: 检疫时间是时间!数百万白俄罗斯人处于 # stayhome模式。一切都在一个圈子里-坚持看你最喜欢的电视节目，YouTube，社交网络。但是所有的检疫活动都变得更加有趣与仁种子!这就像一种药物，一种隔离的灵丹妙药-时钟飞逝，内容变得更加有趣，无法停止-我们称之为REN效应!我们拍摄了一段视频，并与有影响力的莱拉·亚斯凯维奇 (Lera Yaskevich) 发起了一场360运动。想出了一个 “任人运动”，并记录了一个粘性轨道。检疫中使用了所有相关媒体: 电视，数字，移动，广播，影响者，商店和交付集成。在两周内，整个国家都充满了任人的情绪。最令人印象深刻的结果: 完整的视图95%; 销售增长 + 45%; 数字130% 媒体KPI; 达到3 + 百万。白俄罗斯AIDA先锋品牌创意公司为REN创建的综合广告，类别为: 糖果、小吃。
Ren Time
案例简介：Pandemic. Product sales are going down, and the sunflower seed market has frozen. The challenge was to come up with the relevant to the context creative solution. Big idea: QUARANTINE TIME IT’S REN TIME! Millions of Belarusians are in #stayhome mode. It’s all in a circle – stick on to your favorite TV shows, YouTube, social networks. But all quarantine activities become much more interesting with REN seeds! It's like a drug, a quarantine panacea – the clock flies by, the content becomes more fun, it’s impossible to stop – we call it the REN effect! We shot a video and launched a 360 campaign with the influencer Lera Yaskevich. Came up with a “REN movement” and recorded a sticky track. We used all relevant media in quarantine: TV, digital, mobile, radio, influencers, instore and delivery integrations. And in two weeks the whole country was in REN-REN-REN mood. The most impressive results: complete view 95%; sales growth + 45%; media KPI in digital 130%; reach 3+ millions. Integrated advertisement created by AIDA Pioneer Branding & Creative, Belarus for REN, within the category: Confectionery, Snacks.
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