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生存广告牌-条款和可怕的，可怕的条件
案例简介：为了推出坚韧不拔的新古墓丽影，Xbox创建了生存广告牌 -- 一个八个人将在面对公众控制的恶劣天气条件时，站在上面测试耐力和内在力量的广告牌。 “征集参赛作品” 活动没有隐藏活动的条款和条件 (就像大多数广告一样)。相反，它让他们成为焦点，详细描述了可能等待潜在进入者的恐怖。 这是由该机构的创意和法律部门合作编写的，具有法律约束力的长副本。
生存广告牌-条款和可怕的，可怕的条件
案例简介：To launch the gritty new Tomb Raider, Xbox created the Survival Billboard - a billboard on which eight people would stand in a test of endurance and inner strength, facing harsh weather conditions controlled by the public. The call-for-entries campaign didn't hide the event's terms & conditions (as most ads do). Instead, it made them the focus, going into explicit detail about the horrors that might await potential entrants. Written in collaboration between the agency's creative and legal departments, this is long copy that's legally binding.
Survival Billboard – Terms & Horrible, Horrible Conditions
案例简介：为了推出坚韧不拔的新古墓丽影，Xbox创建了生存广告牌 -- 一个八个人将在面对公众控制的恶劣天气条件时，站在上面测试耐力和内在力量的广告牌。 “征集参赛作品” 活动没有隐藏活动的条款和条件 (就像大多数广告一样)。相反，它让他们成为焦点，详细描述了可能等待潜在进入者的恐怖。 这是由该机构的创意和法律部门合作编写的，具有法律约束力的长副本。
Survival Billboard – Terms & Horrible, Horrible Conditions
案例简介：To launch the gritty new Tomb Raider, Xbox created the Survival Billboard - a billboard on which eight people would stand in a test of endurance and inner strength, facing harsh weather conditions controlled by the public. The call-for-entries campaign didn't hide the event's terms & conditions (as most ads do). Instead, it made them the focus, going into explicit detail about the horrors that might await potential entrants. Written in collaboration between the agency's creative and legal departments, this is long copy that's legally binding.
生存广告牌-条款和可怕的，可怕的条件
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Survival Billboard – Terms & Horrible, Horrible Conditions
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