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生存广告牌
案例简介：简要解释 为了在有史以来最繁忙的游戏发布期推出新的《古墓丽影》，Xbox 将广告频道变成了娱乐频道。生存广告牌是一个广告牌，八名玩家站在上面测试劳拉 · 克罗夫特般的内心力量，以赢得一场受游戏启发的旅行。他们面临暴风雪、暴雨、风和热 -- 所有这些都是由公众通过直播、移动和微型网站控制的。公众放弃睡眠观看广告牌，支持和猜测人们。一天之内，最古老的广告媒体被改造成一个扣人心弦的真人秀节目。
生存广告牌
案例简介：Brief Explanation To launch the new Tomb Raider in the busiest game launch period ever, Xbox turned an advertising channel into an entertainment channel. Survival Billboard was a billboard on which eight gamers stood in a test of Lara Croft-like inner strength, to win a trip inspired by the game. They faced blizzards, downpours, wind and heat – all controlled by the public via a livestream, mobile and microsite. The public gave up on sleep to watch the billboard, supporting and speculating about the people on it. In one day, the oldest advertising medium was reinvented as a gripping reality show.
Survival Billboard
案例简介：简要解释 为了在有史以来最繁忙的游戏发布期推出新的《古墓丽影》，Xbox 将广告频道变成了娱乐频道。生存广告牌是一个广告牌，八名玩家站在上面测试劳拉 · 克罗夫特般的内心力量，以赢得一场受游戏启发的旅行。他们面临暴风雪、暴雨、风和热 -- 所有这些都是由公众通过直播、移动和微型网站控制的。公众放弃睡眠观看广告牌，支持和猜测人们。一天之内，最古老的广告媒体被改造成一个扣人心弦的真人秀节目。
Survival Billboard
案例简介：Brief Explanation To launch the new Tomb Raider in the busiest game launch period ever, Xbox turned an advertising channel into an entertainment channel. Survival Billboard was a billboard on which eight gamers stood in a test of Lara Croft-like inner strength, to win a trip inspired by the game. They faced blizzards, downpours, wind and heat – all controlled by the public via a livestream, mobile and microsite. The public gave up on sleep to watch the billboard, supporting and speculating about the people on it. In one day, the oldest advertising medium was reinvented as a gripping reality show.
生存广告牌
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Survival Billboard
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