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手汉堡
案例简介:许多墨西哥人从发薪日到发薪日都要靠贷款生活,花掉每一分钱。当饥饿到来时,钱耗尽时,人们倾向于典当他们的物品; 有时,如果没有其他选择,他们会寻找任何食物替代品。我们接受了 “吃掉自己” 的概念,并把它提升到了一个新的水平,饥饿和创造力在那里相遇。 为了帮助那些通过 Banco Afirme 注册工资单的人,创建了预期工资 (早期工资) 产品; 它允许客户在发薪日之前从他们的工资单中提取钱, 在任何时间在任何一台自动取款机。
手汉堡
案例简介:Living out of loans and stretching every penny is a reality many Mexicans go through payday to payday. When hunger arrives and money runs out people tend to pawn their belongings; and sometimes, if there’s no other option, they look for any food substitutes. We took the concept of “eating oneself up” and took it to the next level, where hunger and creativity meets. In order to help those whose payroll is registered through Banco Afirme, the product Anticipo de Nómina (Early Wage) was created; it allows customers to withdraw money from their payroll before their payday, at any time in any Afirme ATM.
Hand Burger
案例简介:许多墨西哥人从发薪日到发薪日都要靠贷款生活,花掉每一分钱。当饥饿到来时,钱耗尽时,人们倾向于典当他们的物品; 有时,如果没有其他选择,他们会寻找任何食物替代品。我们接受了 “吃掉自己” 的概念,并把它提升到了一个新的水平,饥饿和创造力在那里相遇。 为了帮助那些通过 Banco Afirme 注册工资单的人,创建了预期工资 (早期工资) 产品; 它允许客户在发薪日之前从他们的工资单中提取钱, 在任何时间在任何一台自动取款机。
Hand Burger
案例简介:Living out of loans and stretching every penny is a reality many Mexicans go through payday to payday. When hunger arrives and money runs out people tend to pawn their belongings; and sometimes, if there’s no other option, they look for any food substitutes. We took the concept of “eating oneself up” and took it to the next level, where hunger and creativity meets. In order to help those whose payroll is registered through Banco Afirme, the product Anticipo de Nómina (Early Wage) was created; it allows customers to withdraw money from their payroll before their payday, at any time in any Afirme ATM.
手汉堡
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Hand Burger
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基本信息
- 广告战役: #Afirme-平面-50a3#
- 广告品牌: Afirme
- 发布日期: 2000
- 行业领域: 律师事务所 , 商务服务 , 金融/证券
- 媒体类别: 图文
- 广告语言: 英语
- 媒介平台: 网络
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案例详情
Hunger doesn’t wait for your payday. Better ask for an Early Wage of up to 6 thousand pesos, straight out of your nearest Afirme ATM.
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