Playstation is involved in the world of sports and wanted to affirm its commitment by signing a three-year long partnership with prestigious French sports institute: INSEP. In this second year of partnership, the brand is launching a second campaign that is once again celebrating the daily work put in by INSEP athletes. #GameIsNeverOver campaign’s new work is, like the original one, about gamers and athletes competitive state of mind. Athlete’s return to training is the moment Playstation focuses on this time around. Returning to training is a crucial moment for athletes. It is a physically and mentally intense moment where athletes are confronted with new challenges, may it occur after a long break, an injury or a competition.CreditsExecutive Creative Director: Benjamin Marchal, Faustin ClaverieArt Director: Sebastian GuinetCopywriter: Josselin PacreauAdditional Credits: CEO TBWA\Else: Maxime BoironTV Producer: Mathilde Nanot-LachkarProduction: ULF - Amar BouacheriaDirector: Walter MazoyerAnimation Studio: Supamonks StudioPost Production: Mélanie Bernard, Bastien Malmanche, Gaetan BailleulSound: TBWA\ElseHead of music and Sound: Olivier LefebvreSound Director: Fabrice PouvreauSound Engineer and Sound Designer: Max Labarthe