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远远超过树木,2
案例简介:为了阻止城市中少数绿色地区的森林砍伐,与来自 Naturayarte 的西班牙插画家洛伦佐 · 杜兰一起进行了一项研究, 这表明砍伐树木会破坏整个生态系统,对城市居民的伤害更大。所有的插图工作都是用实际的叶子手工制作的,这些叶子后来被拍照并用作印刷活动的正面。带有实际树叶的海报也在战略领域展开。
远远超过树木,2
案例简介:In order to stop the deforestation in the few green areas in the city, a study was made in conjunction with the Spanish illustrator Lorenzo Durán, from Naturayarte, which shows that cutting off the trees damages the entire ecosystem and hurts even more the residents of the city. All illustration work was manually made with actual leaves, which were later on photographed andused as the face of the print campaign. Posters with the actual leaves were also spreaded in strategic areas.
Much more than trees, 2
案例简介:为了阻止城市中少数绿色地区的森林砍伐,与来自 Naturayarte 的西班牙插画家洛伦佐 · 杜兰一起进行了一项研究, 这表明砍伐树木会破坏整个生态系统,对城市居民的伤害更大。所有的插图工作都是用实际的叶子手工制作的,这些叶子后来被拍照并用作印刷活动的正面。带有实际树叶的海报也在战略领域展开。
Much more than trees, 2
案例简介:In order to stop the deforestation in the few green areas in the city, a study was made in conjunction with the Spanish illustrator Lorenzo Durán, from Naturayarte, which shows that cutting off the trees damages the entire ecosystem and hurts even more the residents of the city. All illustration work was manually made with actual leaves, which were later on photographed andused as the face of the print campaign. Posters with the actual leaves were also spreaded in strategic areas.
远远超过树木,2
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Much more than trees, 2
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基本信息
- 广告战役: #SÓ AÇÃO-平面-08d2#
- 广告品牌: Só Ação
- 发布日期: 2011-12-01
- 行业领域: 公益慈善 , 公共事业
- 媒体类别: 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
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