California-based Del Taco is getting on its soapbox to promote a new lineup of Fresh Faves Box Meals, with a social media component that encourages people to promote the restaurants in return for French fry-scented soap.The campaign’s social push, from San Francisco advertising agency Camp + King, is meant to build buzz for the boxes. Fans can get in on the fun and win a free bar of ‘Eau de French Fry’ soap by posting about their love for Del Taco with the hashtag #FrySoap.Stamped with the Del Taco logo and packaged to look like a Fresh Faves box, the fry-smelling five-ounce bars come in packaging states that the soap is “brought to you by the hardest-working hands in fast food”.Guests who download The Del App will receive a coupon for two free Del Tacos, as well as other special offers.CreditsProject: Del Taco French Fry SoapAgency: Camp + KingChief Creative Office/Partner: Roger CampChief Executive Officer/Partner: Jamie KingArt Director: Ben PangCopywriter: Rick MorrisonDesigner: Patty NguyeDirector of Content Production: Stacy McClainProducer: Malini KarthaAssociate Producer: Sophie FyfieldDirector of Print Production: Amy GuzmanManaging Director – Chicago: Kristin BarbourBrand Director: Melissa StavishBrand Supervisor: Ellen ObletzSenior Strategist : Sally KalletProduction Partners:Maui Soap Company, LLCOrchidia FragrancesAndresenProject: Del Taco Fresh Faves BroadcastAgency: Camp + KingChief Creative Office/Partner: Roger CampChief Executive Officer/Partner: Jamie KingArt Director: Ben PangCopywriter: Rick MorrisonContent Creation Director: Michael WhelanEditor: Prav PotuDirector of Content Production: Stacy McClainProducer: Malini KarthaManaging Director – Chicago: Kristin BarbourBrand Director: Melissa StavishBrand Supervisor: Ellen ObletzSenior Strategist : Sally KalletDirector: Michael SchromExecutive Producer: Carl SturgesAudio: One Union RecordingSound Engineer: Joaby Deahl Post: Mission Film & DesignColorist: Chris MartinFlame & Finish: Mark Everson