REMAX_master logo type|海报/平面|广告营销案例【ADGuider广告指南】

REMAX_master 徽标类型

案例简介：世界上最具生产力的房地产网络 * 正在变得更加强大。RE/MAX 联合首席执行官戴夫 · 林格和亚当 · 康托斯展示了一个全新的 RE/MAX 品牌，包括世界著名的气球标志和文字标记, 在旧金山举行的年度 RE/MAX 经纪人所有者会议上，向数百名特许经营者致意。康托斯说: “我们的新面貌更好地代表了组成我们网络的热情企业家。”。“伟大的品牌不断发展，RE/MAX 也没有什么不同。我们相信，更新后的气球和文字标记将帮助我们的代理商拓展业务，并在数字、社交媒体和移动营销方面给予他们更大的竞争优势。" RE/MAX 气球仍然飞得很高标志性的红色、白色和蓝色热气球已经更新为更明亮、更现代、对今天的购房者和卖家更有吸引力 -- 同时可以立即识别为 RE/MAX。据 RE/MAX 通信和营销高级副总裁皮特 · 克罗称, 20,000 多名消费者的反应被纳入了开始品牌更新的决定，这是房地产特许经营商 44 年来的第一次。 “这是一个品牌的演变，而不是一个品牌的革命，” 克罗说。“对房地产中最强大形象的微妙调整是我们住宅、奢侈品和商业品牌的自然下一步。" 展望地平线之外在接下来的几个月里，消费者将开始在庭院标志、办公室正面和广告上看到新的标志。此外，由 115,000 多个国家和地区的 100 名代理商组成的网络将在 9月20日的全球庆祝日庆祝当地活动的刷新外观, 包括在丹佛的 RE/MAX 总部。从今年秋天开始，remax.com 和 RE/MAX 电视广告也将看到这个标志性品牌清晰、现代的转折。

REMAX_master 徽标类型

案例简介：The world’s most productive real estate network* is getting even stronger. RE/MAX Co-CEOs, Dave Liniger and Adam Contos, revealed a refreshed RE/MAX brand, including the world famous balloon logo and wordmark, to hundreds of franchise owners at the annual RE/MAX Broker Owner Conference in San Francisco. “Our new look better represents the enthusiastic entrepreneurs who comprise our network,” said Contos. “Great brands evolve and RE/MAX is no different. We believe the updated balloon and wordmark will help our agents grow their business and give them an even bigger competitive advantage in digital, social media and mobile marketing.” RE/MAX Balloon Still Flying High The iconic red, white and blue hot air balloon has been updated to be brighter, more modern and more appealing to the home buyers and sellers of today – while being instantly recognizable as RE/MAX. According to Pete Crowe, RE/MAX Senior Vice President of Communications and Marketing, the responses of more than 20,000 consumers factored into the decision to embark on a brand refresh which is the first in the 44 year history of the real estate franchisor. “It’s a brand evolution, not a brand revolution,” said Crowe. “The subtle adjustments to the most powerful image in real estate was a natural next step across our residential, luxury and commercial brands.” Looking Beyond the Horizon In the coming months, consumers will begin to see the new logo on yard signs, office fronts and advertising. In addition, the network of 115,000 agents in more than 100 countries and territories will celebrate the refreshed look with local events on a global day of celebration on September 20, including at RE/MAX headquarters in Denver. The crisp, contemporary twist on the iconic brand will also be seen on remax.com and in RE/MAX television ads starting this fall.