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Otterbox: 行动奥利!由CP + B Boulder
案例简介:
Otterbox: 行动奥利!由CP + B Boulder
案例简介:
Otterbox: Action Ollie! by CP+B Boulder
案例简介:
Otterbox: Action Ollie! by CP+B Boulder
案例简介:
Otterbox: 行动奥利!由CP + B Boulder
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Otterbox: Action Ollie! by CP+B Boulder
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What do you do when OtterBox, the #1-selling case for Smartphones and tablets, asks for a holiday-themed video? Make a spoof 1980s toy commercial, of course.CP+B Boulder took OtterBox’s man-sized corporate mascot, Ollie — a cute, if maniacally overprotective critter — and turned him into a small-but-mighty toy action figure named 'Action Ollie.'Reminiscent of ‘80’s icons like GI Joe and He-Man, the 'Action Ollie' holiday video is a cheesy special effects-laden, rockin’ hair metal-tastic homage to classic Saturday morning kids’ toy commercials. Even the legal disclaimer copy is a parody. It's all to remind viewers that OtterBox cases, like Action Ollie himself, are “unapologetically overprotective” and make a great holiday gift. That is if Action Ollie dolls actually existed. Which they don’t. But whatever. Oh, and they also squeezed in a celebrity cameo: football legend, Peyton Manning. Because, why not? CreditsAGENCY:CP+B, BoulderLAUNCH DATE:November 22, 2017WHERE DID THIS AIR?OLVVP/CHIEF CREATIVE OFFICER:Ralph WatsonEVP/EXECUTIVE CREATIVE DIRECTOR:Tony CalcaoCREATIVE DIRECTOR:Jason PierceCREATIVE DIRECTOR:Mark St. AmantASSOCIATE CREATIVE DIRECTOR:Ryan ContilloASSOCIATE CREATIVE DIRECTOR:Donny BrunnerVP/DIRECTOR OF CONTENT PRODUCTION, BOULDER:Sloan SchroederINTEGRATED PRODUCER:Alina MoellerJUNIOR INTEGRATED PRODUCER:Shelby HawkinsonPRODUCTION COMPANY & CITY:Bob Industries, LADIRECTOR:Brigg BloomquistDIRECTOR OF PHOTOGRAPHY:Pablo BerronPRODUCER:Ray DuffyPRODUCTION SUPERVISOR:Dana EudailyPRODCUTION DESIGNER:David Michael MaxEXECUTIVE PRODUCER:TK KnowlesEXECUTIVE PRODUCER:John O'GradyEDITORIAL COMPANY & CITY:PLUS Productions, Boulder, COEDITOR:Kevin ZimmermanASSISTANT EDITOR:Bryce Harvey, B StoverEDITORIAL EXECUTIVE PRODUCER:Lennon BarnicaPOST PRODUCTION COMPANY & CITY:Method StudiosEXECUTIVE PRODUCER:Cara LehrPRODUCER:Crystal Rossmann, Julia PaskertLEAD FLAME ARTISIT:Aidan ThomasSUPPORT FLAME ARTISTS:Louis Schachte, Emily Irvine, Jason Frank, Pat HunsbergerANIMATOR:Wayland VidaMIX & SOUND DESIGN COMPANY & CITY:Lime Studios, Santa Monica, CAAUDIO ENGINEER:Matt MillerMIX ASSISTANT:Lisa MermelsteinMIX EXECUTIVE PRODUCER:Susie BoyajanMIX ASSOCIATE PRODUCER:Kayla PhungglanMUSIC COMPANY & CITY:Massive Music, Los Angeles, CAMUSIC COMPANY EP:Kiki McDanielMUSIC COMPANY CREATIVE DIRECTORS:Tim AdamsTELECINE COMPANY:Company 3COLORIST:Stefan SonnenfeldSENIOR PRODUCER:Katie AndrewsVP/MANAGING DIRECTOR:Devin ReiterGROUP ACCOUNT DIRECTOR:Rob HoffermanMANAGEMENT SUPERVISOR:Claire MarquessCONTENT SUPERVISOR:Michelle RobertsonCONTENT MANAGER:Ashley HuehnerfussCHIEF STRATEGY OFFICER:Eric ZuncicSENIOR STRATEGIST:Nicole HeringSENIOR BUSINESS AFFAIRS:Lisa GillesTRAFFIC MANAGER:Zach Granowitz
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