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    Otterbox: CP B Boulder毫无疑问地过度保护

    案例简介:

    Otterbox: CP B Boulder毫无疑问地过度保护

    案例简介:

    Otterbox: Unapologetically Overprotective by CP+B Boulder

    案例简介:

    Otterbox: Unapologetically Overprotective by CP+B Boulder

    案例简介:

    Otterbox: CP B Boulder毫无疑问地过度保护

    暂无简介

    Otterbox: Unapologetically Overprotective by CP+B Boulder

    暂无简介

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    广告公司: CP+B Boulder

    案例详情

    Now that Peyton Manning is retired from the NFL, he doesn’t have his huge offensive linemen protecting his every move. He now needs the protection of a giant otter named Ollie.Manning, the spokesperson for OtterBox, is featured in a promotional campaign that comes right before NFL season kicks off. In three spots, a man-sized otter, Ollie, the brand’s mascot is with Manning out in the woods, helping keep him safe – sometimes zealously so.In ‘Hikers’ Manning meets hikers on a trail and they want to take a pic with the football great. As they do and one hiker tries to put his arm around Manning, Ollie comes from nowhere to tackle him. Manning says “I know how you feel” as the tagline “unapologetically overprotective” finishes the 30-second spot. In ‘S’mores’ Manning is taking a pic of his marshmallows at the end of a stick. As one starts to burn slightly, Ollie sprays the treats and Manning with a fire extinguisher. In the third, ‘Backpack’, we see Ollie as he climbs over rocks through the mountains. The camera then reveals that Ollie is carrying Manning on his back as the quarterback takes pics from that vantage point.CreditsCLIENT: OtterBoxAGENCY: CP+B, BoulderVP/CHIEF CREATIVE OFFICER: Ralph WatsonEVP/EXECUTIVE CREATIVE DIRECTOR: Tony CalcaoCREATIVE DIRECTOR: Jason PierceCREATIVE DIRECTOR: Mark St. AmantASSOCIATE CREATIVE DIRECTOR: Ryan ContilloASSOCIATE CREATIVE DIRECTOR: Donny BrunnerVP/DIRECTOR OF CONTENT PRODUCTION, BOULDER: Sloan SchroederINTEGRATED PRODUCER: Alina MoellerJUNIOR INTEGRATED PRODUCER: Shelby HawkinsonPRODUCTION COMPANY & CITY: Bob Industries, LADIRECTOR: Brigg BloomquistDIRECTOR OF PHOTOGRAPHY: Pablo BerronPRODUCER: Max FinkPRODUCTION SUPERVISOR: Dana EudailyEXECUTIVE PRODUCER: TK KnowlesEXECUTIVE PRODUCER: John O'GradyEDITORIAL COMPANY & CITY: PLUS Productions, Boulder, COEDITOR: Kevin ZimmermanASSISTANT EDITOR: Bryce Harvey, B StoverEDITORIAL EXECUTIVE PRODUCER: Lennon BarnicaPOST PRODUCTION COMPANY & CITY: Method StudiosEXECUTIVE PRODUCER: Cara LehrPRODUCER: Julia PaskertLEAD FLAME ARTISIT: Aiden ThomasSUPPORT FLAME ARTISTS: Louis Schachte, Emily Irvine, Jason FrankANIMATOR: Norris HoukMIX & SOUND DESIGN COMPANY & CITY: Lime Studios, Santa Monica, CAAUDIO ENGINEER: Mark MeyhausMIX ASSISTANT: Peter LapinskiSOUND DESIGNER: Michael AnastasiASST. SOUND DESIGNER: Kai PaquinMIX EXECUTIVE PRODUCER: Susie BoyajanMIX ASSOCIATE PRODUCER: Kayla PhungglanMUSIC COMPANY & CITY: Massive Music, Los Angeles, CAMUSIC COMPANY EP: Kiki McDanielMUSIC COMPANY CREATIVE DIRECTORS: Tim Adams, Ben EinzigerTELECINE COMPANY: Company 3COLORIST: Stefan SonnenfeldSENIOR PRODUCER: Katie AndrewsVP/MANAGING DIRECTOR: Devin ReiterGROUP ACCOUNT DIRECTOR: Rob HoffermanCONTENT SUPERVISOR: Michelle RobertsonCONTENT MANAGER: Ashley HuehnerfussCHIEF STRATEGY OFFICER: Eric ZuncicSENIOR STRATEGIST: Nicole HeringSENIOR BUSINESS AFFAIRS: Lisa GillesTRAFFIC MANAGER: Zach Granowitz

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