Nike’s ‘Just Do It’ tag has been around for decades, but in Mexico, Nike Women hasn’t been represented by the phrase – until now. ‘Juntas Imparables (Together Unstoppable)’, is a movement that is made to inspire women to make Mexico City their playground, where they can expand their human potential, according to the brand.‘Juntas Imparables’ is the first ever Nike Women’s Just Do It campaign in Mexico. The campaign shows that the challenges of being a woman in that country are no obstacle for those who decide to achieve their goals through sport. It looks to inspire all women to see sport as fun, community building, and which gives them access to continue achieving their goals.Mexico City is the backdrop to show strong and independent women and the frustration they experience when fighting against different obstacles – from time, traffic, and the resources to access sport. Soccer player Nayeli Rangel, boxer Mariana Juárez, runner Paola Morán, gymnast Alexa Moreno, and baseketballer Casandra Ascencio, together with other Mexican athletes, experience the joy, euphoria and unique moments in life that only sport can provide. In the spot, the women run through the heavily trafficked streets of the city, passing soccer balls, doing leaps across cars, punching their way through construction and breaking from stereotypes the entire way. One doesn’t need to speak Spanish to follow the action, as the sheer skill of the women breaks through barriers.Together the athletes inspire other women and generations of Mexicans to join them to find their inner strength and thus move the world through sport.‘Juntas Imparables’ was filmed in multiple locations in Mexico City. The spot was produced in collaboration with Wieden+Kennedy, directed by Australian director Tom Noakes, scored by an exclusively mixed track by Dillon Francis featuring Young Ash.CreditsCLIENTNikePROJECT NAMEJuntas Imparables // Women’s MexicoSYNOPSIS OF SPOTIn Mexico’s first ever Nike Women’s Just Do It film, the challenges of being a woman in Mexico City are no match for a few unlikely, but determined athletes.FORMATTVC / Digital // :90/:60:15sCLIENT CONTACTLes Green, Gui Mortensen, Martha Martinezv, Yuri Ledesma, Jesse Gordon Long, AnaghaAlrejaLAUNCH DATE8/31DURATION OF CAMPAIGN2 monthsW+K PORTLANDCreative DirectorsChris Groom, Antony Goldstein, Alberto Ponte, Ryan O’RourkeCreativeSheena BradyDirector of ProductionMatt HunnicuttExecutive ProducerMolly Tait TanenProducerMauricio GranadoDirector of Business AffairsAmber LavenderBusiness Affairs ManagerLaura Caldwell, Karen Crossley, Emily KahnIntegrated Traffic ManagerTim Bell, Marie HernandezW+K StudioDenny Robles, Joan Comellas, Edgar MoralesDesign Producer Photographer Photographer Assistant Executive Producer Photo ProducerArt DirectorDona Monroe Lucas Garrido Alma Debenath Krystle Mortimore Tedi TsurudaJoan ComellasBrand Management TeamAnna Boteva, Simone JacksonMedia/Comms TeamDanny Sheniak, Reme DeBisschop, Emily Dalton, Stephanie Campbell, Vivian ZhangStrategyAndy Lindblade, Nathan GoldbergPRODUCTIONProduction CompanyPrettyBirdDirectorTom NoakesExecutive ProducerSuzanne HargroveDirector of ProductionTracy HauserProducerJulie SawyerDirector of PhotographyNatasha Braier ASC ADFEDITORIALEditorial CompanyRPSEditorLauren DellaraAssistant EditorBen MontezPost Executive ProducerRaná MartinProducerSasha GruborVFXVFX CompanyThe MillCreative DirectorJohn Shirley2D Lead ArtistsNarbeh Mardirossian2D ArtistsScott Johnson / Dag Ivarsoy / Yukiko Ishiwata / Chris Payne / Toby Brockhurst / DylanStreiff / Tim Rudgard / Robin Winfield / Martin Karlsson / Roman YavorskyMatte PaintingItai MuellerPost Executive ProducerAnastasia Von RahlVFX ProducerJacklyn RamirezVFX CoordinatorMary MondrusShoot SupervisorBenoit MannequinCOLORCompanyThe MillColoristAdam ScottExecutive Color ProducerLiza KerlinMIX/Sound DesignMix/ Sound Design CompanyBeacon Street StudiosMixer/Sound DesignerRommel MolinaMix/SD Senior ProducerKate VadnaisMusic Ba Ba Ba by Dillon Francis featuring Young AshCompanyKobaltExecutive ProducerDillon Francis