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您的新闻公告
案例简介：你的新闻简报。网络安全运动，旨在帮助解决错误信息和虚假新闻的大问题。根据Netsafe的最新研究，52% 的新西兰人承认他们爱上了虚假新闻，主要是因为误导性的文章或标题。该活动旨在教育新西兰人如何更好地发现虚假新闻，并在分享之前进行批判性思考。我们的策略: 在自己的游戏中击败虚假新闻。使用讽刺 (还有虚假新闻)，我们的目标是通过最初愚弄观众，让他们认为我们越来越荒谬的新闻故事是真实的来吸引注意力。然后他们被引导到 “假新闻训练员”。运动病，新西兰为Netsafe创建的综合广告，在类别: 教育。
您的新闻公告
案例简介：Your News Bulletin. A campaign for Netsafe, created to help tackle the big issue of misinformation and fake news. Based on the latest research by Netsafe, 52% of Kiwis admit they have fallen for fake news, mostly due to misleading articles or headlines. The campaign aims to educate Kiwis on how to better spot fake news, and to think critically before sharing it. Our strategy: beat fake news by playing it at its own game. Using satire (and well, fake news) we aim to capture attention by initially fooling the audience into thinking our increasingly ridiculous news stories are real. They are then directed to the ‘fake news trainer’ at - . Integrated advertisement created by Motion Sickness, New Zealand for Netsafe, within the category: Education.
Your News Bulletin
案例简介：你的新闻简报。网络安全运动，旨在帮助解决错误信息和虚假新闻的大问题。根据Netsafe的最新研究，52% 的新西兰人承认他们爱上了虚假新闻，主要是因为误导性的文章或标题。该活动旨在教育新西兰人如何更好地发现虚假新闻，并在分享之前进行批判性思考。我们的策略: 在自己的游戏中击败虚假新闻。使用讽刺 (还有虚假新闻)，我们的目标是通过最初愚弄观众，让他们认为我们越来越荒谬的新闻故事是真实的来吸引注意力。然后他们被引导到 “假新闻训练员”。运动病，新西兰为Netsafe创建的综合广告，在类别: 教育。
Your News Bulletin
案例简介：Your News Bulletin. A campaign for Netsafe, created to help tackle the big issue of misinformation and fake news. Based on the latest research by Netsafe, 52% of Kiwis admit they have fallen for fake news, mostly due to misleading articles or headlines. The campaign aims to educate Kiwis on how to better spot fake news, and to think critically before sharing it. Our strategy: beat fake news by playing it at its own game. Using satire (and well, fake news) we aim to capture attention by initially fooling the audience into thinking our increasingly ridiculous news stories are real. They are then directed to the ‘fake news trainer’ at - . Integrated advertisement created by Motion Sickness, New Zealand for Netsafe, within the category: Education.
您的新闻公告
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Your News Bulletin
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