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考古学家 P
案例简介：在世界第一，哈雷 · 戴维森的真正精神体现在可饮用的形式中。Serviceplan Group 与著名汉堡设计师 “工作室” 一起开发创意概念。 来自世界各地的标志性哈雷戴维森摩托车爱好者前往国际著名的定制摩托车制造商 Ehinger Kraftrad 的车间朝圣。Kraftrad 把他的痴迷带到了另一个层面，创造了 “考古学家”，这是一种优质的干杜松子酒，其瓶子具有包含原始哈雷发动机零件的不寻常特征。 汉堡，2017年7月21日星期五 -- 几十年来，Uwe Ehinger，世界上第一个含有哈雷戴维森发动机零件的优质干杜松子酒的创始人和同名人物, 他一直在地球上最偏远的地方寻找古董摩托车，并将它们保存下来用于交易或作为设计自己模型的核心部件。这为他赢得了 “考古学家” 的绰号。 “我所做的一切都向过去的事情致敬”，Ehinger 解释了他的工作。现在他以一种特殊的液体形式向摩托车历史上最伟大的传说致敬: “考古学家”。 考古学家 “是一种优质的干杜松子酒 -- 也是这种酒的第一种。因此，它和传奇的哈雷 · 戴维森自行车 Ehinger 在世界各地发现的原始发动机部件一起装满了瓶子: 1939 个来自墨西哥沙漠的平头凸轮轴, 来自智利的 1947 节头螺钉螺母或来自韩国的 1962 节头摇臂。对于这些标志性的机器，Ehinger 奉献了一种自己的贡品杜松子酒。 作为 Ehinger 的摩托车的类比，考古学家 ˮ: “纯粹是手工艺: 摩托车的零件经过特殊清洗，并用锡合金密封，以确保它们在饮料中使用的安全。随后，它们被焊接到钢结构上，并被一个手工制作的瓶子包裹。创意概念是由 Serviceplan Group 与著名汉堡设计师 “Studio Oeding” 一起开发的。 整个外观和感觉再现了古董发动机零件的原始包装 -- 使用真实的材料和历史技术。包装是用选定的纸板和颜色制作的，从 1931年开始，印在原始的海德堡铁格尔印刷机上。打蜡的包装纸讲述了每一个发现的故事。 这种独特的设计是由手印、防篡改密封和紧握的悬挂标签完成的，每个标签都带有各自瓶子中发动机部件的独特序列号。 每一瓶 “考古学家” 都是独一无二的物品，因此它所代表的摩托车时代是不可挽回的。保存永恒 -- 或者至少在摩托车爱好者中度过一个非常特殊的夜晚。 第一版的《考古学家 ˮ》是为 Ehinger 最忠诚的顾客保留的，只在 Ehinger 的车库里提供服务。通过该网站的网上商店分发了有限数量的商品，并在几小时内售罄。
考古学家 P
案例简介：In a world first, the true spirit of Harley Davidson is embodied in drinkable form. Serviceplan Group develop creative concept with renowned Hamburg designers “Studio Oeding”. Lovers of iconic Harley Davidson motorbikes from all over the globe make a pilgrimage to the workshop of Ehinger Kraftrad, an internationally renowned manufacturer of custom-made motorbikes. Kraftrad has taken his obsession to another level, with the creation of ‚The Archaeologist’, a Premium Dry Gin whose bottles have the unusual feature of containing original Harley engine parts. Hamburg, Friday 21 July 2017 — For decades, Uwe Ehinger, founder and namesake of the world’s first Premium Dry Gin to contain Harley Davidson engine parts, has been searching the most remote places on the planet for antique motorbikes, and saving them for dealing or as core pieces for designing his own models. This earned him the nickname ˮThe Archaeologist“. ˮEverything I do pays tribute to the things that used to be“, Ehinger explains about his work. Now he honours some of the greatest legends in motorcycle history with a special homage in liquid form: ˮThe Archaeologist“. „The Archaeologist“ is a Premium Dry Gin – and the first spirit of its kind. Thus, it’s filled in bottles together with original engine parts of legendary Harley Davidson bikes Ehinger has discovered someplace over the world: 1939 Flathead camshafts from the Mexican desert, 1947 Knucklehead screw-nuts from Chile or 1962 Panhead rocker arms from South Korea. To each of these iconic machines, Ehinger dedicates a very own sort of tribute Gin. As an analogy to Ehinger’s motorcycles, ˮThe Archaeologist“ is pure craftsmanship: The parts of the motorbikes are specially cleansed and sealed with a tin alloy to make it safe for them to be utilized in a drink. Subsequently, they are soldered onto a steel structure and encased by a handcrafted bottle. The creative concept was developed by Serviceplan Group together with renowned Hamburg designers “Studio Oeding”. The entire look and feel recreates the original packing of the antique engine parts – using authentic materials and historic techniques. Packages are made using selected cardboards and colours, printed on an original Heidelberg Tiegel printing press from 1931. Waxed wrapping paper tells the story of each discovery. This unique design is completed by hand-stamped, tamper-proof seals and clenched hang-tags, each bearing the unique serial number of the engine part in its respective bottle. Every single bottle of ˮThe Archaeologist“ is a unique item and therefore as irretrievable as the era of the motorcycles it represents. Preserved for eternity – or at least for a very special night amongst motorbike enthusiasts. The first edition of ˮThe Archaeologist“ is reserved for Ehinger’s most loyal customers and is only served in Ehinger’s garage. A limited number were distributed via the website’s online shop and sold out within hours.
Archaeologist P
案例简介：在世界第一，哈雷 · 戴维森的真正精神体现在可饮用的形式中。Serviceplan Group 与著名汉堡设计师 “工作室” 一起开发创意概念。 来自世界各地的标志性哈雷戴维森摩托车爱好者前往国际著名的定制摩托车制造商 Ehinger Kraftrad 的车间朝圣。Kraftrad 把他的痴迷带到了另一个层面，创造了 “考古学家”，这是一种优质的干杜松子酒，其瓶子具有包含原始哈雷发动机零件的不寻常特征。 汉堡，2017年7月21日星期五 -- 几十年来，Uwe Ehinger，世界上第一个含有哈雷戴维森发动机零件的优质干杜松子酒的创始人和同名人物, 他一直在地球上最偏远的地方寻找古董摩托车，并将它们保存下来用于交易或作为设计自己模型的核心部件。这为他赢得了 “考古学家” 的绰号。 “我所做的一切都向过去的事情致敬”，Ehinger 解释了他的工作。现在他以一种特殊的液体形式向摩托车历史上最伟大的传说致敬: “考古学家”。 考古学家 “是一种优质的干杜松子酒 -- 也是这种酒的第一种。因此，它和传奇的哈雷 · 戴维森自行车 Ehinger 在世界各地发现的原始发动机部件一起装满了瓶子: 1939 个来自墨西哥沙漠的平头凸轮轴, 来自智利的 1947 节头螺钉螺母或来自韩国的 1962 节头摇臂。对于这些标志性的机器，Ehinger 奉献了一种自己的贡品杜松子酒。 作为 Ehinger 的摩托车的类比，考古学家 ˮ: “纯粹是手工艺: 摩托车的零件经过特殊清洗，并用锡合金密封，以确保它们在饮料中使用的安全。随后，它们被焊接到钢结构上，并被一个手工制作的瓶子包裹。创意概念是由 Serviceplan Group 与著名汉堡设计师 “Studio Oeding” 一起开发的。 整个外观和感觉再现了古董发动机零件的原始包装 -- 使用真实的材料和历史技术。包装是用选定的纸板和颜色制作的，从 1931年开始，印在原始的海德堡铁格尔印刷机上。打蜡的包装纸讲述了每一个发现的故事。 这种独特的设计是由手印、防篡改密封和紧握的悬挂标签完成的，每个标签都带有各自瓶子中发动机部件的独特序列号。 每一瓶 “考古学家” 都是独一无二的物品，因此它所代表的摩托车时代是不可挽回的。保存永恒 -- 或者至少在摩托车爱好者中度过一个非常特殊的夜晚。 第一版的《考古学家 ˮ》是为 Ehinger 最忠诚的顾客保留的，只在 Ehinger 的车库里提供服务。通过该网站的网上商店分发了有限数量的商品，并在几小时内售罄。
Archaeologist P
案例简介：In a world first, the true spirit of Harley Davidson is embodied in drinkable form. Serviceplan Group develop creative concept with renowned Hamburg designers “Studio Oeding”. Lovers of iconic Harley Davidson motorbikes from all over the globe make a pilgrimage to the workshop of Ehinger Kraftrad, an internationally renowned manufacturer of custom-made motorbikes. Kraftrad has taken his obsession to another level, with the creation of ‚The Archaeologist’, a Premium Dry Gin whose bottles have the unusual feature of containing original Harley engine parts. Hamburg, Friday 21 July 2017 — For decades, Uwe Ehinger, founder and namesake of the world’s first Premium Dry Gin to contain Harley Davidson engine parts, has been searching the most remote places on the planet for antique motorbikes, and saving them for dealing or as core pieces for designing his own models. This earned him the nickname ˮThe Archaeologist“. ˮEverything I do pays tribute to the things that used to be“, Ehinger explains about his work. Now he honours some of the greatest legends in motorcycle history with a special homage in liquid form: ˮThe Archaeologist“. „The Archaeologist“ is a Premium Dry Gin – and the first spirit of its kind. Thus, it’s filled in bottles together with original engine parts of legendary Harley Davidson bikes Ehinger has discovered someplace over the world: 1939 Flathead camshafts from the Mexican desert, 1947 Knucklehead screw-nuts from Chile or 1962 Panhead rocker arms from South Korea. To each of these iconic machines, Ehinger dedicates a very own sort of tribute Gin. As an analogy to Ehinger’s motorcycles, ˮThe Archaeologist“ is pure craftsmanship: The parts of the motorbikes are specially cleansed and sealed with a tin alloy to make it safe for them to be utilized in a drink. Subsequently, they are soldered onto a steel structure and encased by a handcrafted bottle. The creative concept was developed by Serviceplan Group together with renowned Hamburg designers “Studio Oeding”. The entire look and feel recreates the original packing of the antique engine parts – using authentic materials and historic techniques. Packages are made using selected cardboards and colours, printed on an original Heidelberg Tiegel printing press from 1931. Waxed wrapping paper tells the story of each discovery. This unique design is completed by hand-stamped, tamper-proof seals and clenched hang-tags, each bearing the unique serial number of the engine part in its respective bottle. Every single bottle of ˮThe Archaeologist“ is a unique item and therefore as irretrievable as the era of the motorcycles it represents. Preserved for eternity – or at least for a very special night amongst motorbike enthusiasts. The first edition of ˮThe Archaeologist“ is reserved for Ehinger’s most loyal customers and is only served in Ehinger’s garage. A limited number were distributed via the website’s online shop and sold out within hours.
考古学家 P
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Archaeologist P
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基本信息
- 广告战役： #Ehinger Kraftrad-影视-5208#
- 广告品牌： Ehinger Kraftrad
- 发布日期： 2000
- 行业领域： 汽车/工具
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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