Stimulate Annual|海报/平面|广告营销案例【ADGuider广告指南】

刺激年度

案例简介：背景在日本，长时间工作已经成为一个社会问题。创作者承受着在有限的时间内更有效地提出想法的压力。描述创意 (投票40%) 每年刺激身体，这样你就可以更有效地提出想法。我们发明了一种直接刺激身体的年刊。封面采用了东方医学中常见的穴位，以通过刺激读者的手，腿和背部来激活大脑。描述执行 (投票40%) 我们开发了两种类型的覆盖物来刺激脚和背部。当移除并散开时，它就变成了一种按压穴位的产品。脚: 放在桌子下面刺激。对于背部: 躺在上面进行刺激。该案例的设计是日本花园的形象，读者只需看一下就可以平静下来。当你拿着书的时候，有各种各样的部分会激活你手中的触觉。年度可以通过三维布局在书架上更加突出，这将刺激过去几年和其他出版商的年鉴。列出结果 (投票20%) 读者能够更容易地提出想法，并在工作上取得进展。年度成为热门话题，会员人数比上一年增加了30%。

刺激年度

案例简介：Background In Japan, long working hours have become a social problem. Creators are pressured by the need to come up with ideas more efficiently in a limited amount of time. Describe the creative idea (40% of vote) An annual that stimulates the body,so you can come up with ideas more efficiently. We invented an annual that directly stimulates the body. The cover employs acupuncture points, commonly found in Eastern medicine, in order to activate the brain by stimulating readers' hands, legs, and back. Describe the execution (40% of vote) We developed two types of covers to stimulate the feet and back.When removed and spread apart, it becomes a product that presses acupuncture points. For the feet: Place beneath desk for stimulation. For the back: Lie on it for stimulation. The design of the case is an image of Japanese garden and the reader can get calm by just looking at it. There are various parts that activate the sense of touch in your hands when you hold the book. The annual can be made more prominent on bookshelves with a three-dimensional layout that will stimulate annuals from years past and those of other publishers. List the results (20% of vote) Readers were able to come up with ideas more easily, and make progress on their work. The annual became a hot topic, with membership increasing by 30% from the previous year.