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菲亚特现场商店
案例简介：描述客户的简报: 消费者习惯于在网上购物购买他们的下一辆车，我们想增加下一辆车成为菲亚特的机会。需要一种不同的方式来体验在线汽车。 我们创造了一种革命性的方式，让人们不用离开自己的家就能参观汽车经销商。只有在菲亚特现场商店，你才能和一位专家一起导游，介绍每一辆车，回答每一个问题，完全现场。专家使用眼睛级相机，给你一种车内感觉，而不会离开你的桌面或平板电脑。每天从上午10点到下午10点。如果你不想和专家交谈，就搭便车去别人的旅行。最后，你可以在最近的菲亚特经销商安排一次试驾。为此，我们在拉丁美洲最大的菲亚特工厂附近建造了一个 600平方米的永久工作室。而且，由于市场上没有能够 strem 双向音频和视点视频的设备，我们量身定制开发了 MyStream 设备。它的封装: 高清眼级摄像头、麦克风、耳机和 wi-fi 路由器。 自 2013年9月向公众开放以来，菲亚特 Live Store 已经有了令人印象深刻的成果可以分享: -平均每月用户 465,000 -平均每天有 280 个现场视频聊天 -67.4% 的实时视频聊天导致测试驱动器 -平均花费 7.5 分钟进行实时视频聊天 -与去年的结果相比，菲亚特经销商的试驾数量增加了 19.3%。
菲亚特现场商店
案例简介：Describe The Brief From The Client: Consumers are used to shopping around online for their next car, and we wanted to increase the chances of that next car being a Fiat. A different way to experience a car online was needed. We’ve created a revolutionary way for people to visit a car dealership without leaving their homes. Only at Fiat Live Store you can have a guided-tour with an Expert that will introduce every car and answer every question, totally live. The Experts use an eye-level camera that gives you an inside-the-car-feeling, without leaving your desktop or tablet. Live everyday from 10AM to 10PM. If you don't feel like talking to an Expert, just hitch a ride on someone else’s tour. In the end, you can schedule a test drive in the nearest Fiat dealer. For that, we built a 600m2 permanent studio, near the biggest Fiat plant in Latin America. And, since there is no device in the market capable of strem two-way audio and point-of-view video, we tailor-made developed the MyStream device. Its encapsulate: HD eye-level camera, microphone, headphone and wi-fi router. Open to the public since September 2013, Fiat Live Store already has impressive results to share: - Average of 465,000 monthly users - Average of 280 live video-chats per day - 67.4% of the live video-chats led to test drives - Average of 7.5 minutes spent on a live video-chat - 19.3% increase on test drives on Fiat dealers, comparing to last year results.
FIAT LIVE STORE
案例简介：描述客户的简报: 消费者习惯于在网上购物购买他们的下一辆车，我们想增加下一辆车成为菲亚特的机会。需要一种不同的方式来体验在线汽车。 我们创造了一种革命性的方式，让人们不用离开自己的家就能参观汽车经销商。只有在菲亚特现场商店，你才能和一位专家一起导游，介绍每一辆车，回答每一个问题，完全现场。专家使用眼睛级相机，给你一种车内感觉，而不会离开你的桌面或平板电脑。每天从上午10点到下午10点。如果你不想和专家交谈，就搭便车去别人的旅行。最后，你可以在最近的菲亚特经销商安排一次试驾。为此，我们在拉丁美洲最大的菲亚特工厂附近建造了一个 600平方米的永久工作室。而且，由于市场上没有能够 strem 双向音频和视点视频的设备，我们量身定制开发了 MyStream 设备。它的封装: 高清眼级摄像头、麦克风、耳机和 wi-fi 路由器。 自 2013年9月向公众开放以来，菲亚特 Live Store 已经有了令人印象深刻的成果可以分享: -平均每月用户 465,000 -平均每天有 280 个现场视频聊天 -67.4% 的实时视频聊天导致测试驱动器 -平均花费 7.5 分钟进行实时视频聊天 -与去年的结果相比，菲亚特经销商的试驾数量增加了 19.3%。
FIAT LIVE STORE
案例简介：Describe The Brief From The Client: Consumers are used to shopping around online for their next car, and we wanted to increase the chances of that next car being a Fiat. A different way to experience a car online was needed. We’ve created a revolutionary way for people to visit a car dealership without leaving their homes. Only at Fiat Live Store you can have a guided-tour with an Expert that will introduce every car and answer every question, totally live. The Experts use an eye-level camera that gives you an inside-the-car-feeling, without leaving your desktop or tablet. Live everyday from 10AM to 10PM. If you don't feel like talking to an Expert, just hitch a ride on someone else’s tour. In the end, you can schedule a test drive in the nearest Fiat dealer. For that, we built a 600m2 permanent studio, near the biggest Fiat plant in Latin America. And, since there is no device in the market capable of strem two-way audio and point-of-view video, we tailor-made developed the MyStream device. Its encapsulate: HD eye-level camera, microphone, headphone and wi-fi router. Open to the public since September 2013, Fiat Live Store already has impressive results to share: - Average of 465,000 monthly users - Average of 280 live video-chats per day - 67.4% of the live video-chats led to test drives - Average of 7.5 minutes spent on a live video-chat - 19.3% increase on test drives on Fiat dealers, comparing to last year results.
菲亚特现场商店
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FIAT LIVE STORE
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