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哥斯达黎加国家银行: 我刚刚打电话来做广告
案例简介：
哥斯达黎加国家银行: 我刚刚打电话来做广告
案例简介：
Banco Nacional de Costa Rica: I just called to make an ad
案例简介：
Banco Nacional de Costa Rica: I just called to make an ad
案例简介：
哥斯达黎加国家银行: 我刚刚打电话来做广告
暂无简介
Banco Nacional de Costa Rica: I just called to make an ad
暂无简介
基本信息
- 广告品牌： Banco Nacional de Costa Rica
- 发布日期： 2019-11
- 行业领域： 商务服务 , 金融/证券
- 媒体类别： 图文 , 音频 , 户外
- 广告语言： 西班牙语
- 媒介平台： 网络
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创作者
案例详情
Banco Nacional de Costa Rica wanted to tell a young target to open a savings account. However, this audience does not consider saving as a daily or realistic practice in their lives, so the messages were only good intentions. It was time to talk with the example, to show young people that saving is a possibility, that it is not so complex and that even the Bank, (the biggest in Central America) is capable of doing it within its own campaign. This is how I Just Call To Make An Ad was born, an idea in which the Bank's call center was used to make live calls to the most popular radio programs among young people and deliver the campaign message without the need to pay for an announcement, thus giving the example that young people needed to hear.
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