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我只是打电话做一个广告
案例简介：哥斯达黎加国家银行想告诉一个年轻的目标开设一个储蓄账户。然而，这位观众并不认为储蓄是他们生活中的日常或现实实践，所以这些信息只是善意。现在是时候讨论这个例子了，向年轻人表明储蓄是一种可能性，它不是那么复杂，即使是银行 (中美洲最大的银行) 也有能力在自己的竞选活动中做到这一点。这就是我打电话做广告的方式诞生的一个想法，银行的呼叫中心被用来给年轻人中最受欢迎的广播节目打现场电话，传递竞选信息，而不需要支付公告费用，从而给出了年轻人需要听到的例子。
我只是打电话做一个广告
案例简介：Banco Nacional de Costa Rica wanted to tell a young target to open a savings account. However, this audience does not consider saving as a daily or realistic practice in their lives, so the messages were only good intentions. It was time to talk with the example, to show young people that saving is a possibility, that it is not so complex and that even the Bank, (the biggest in Central America) is capable of doing it within its own campaign. This is how I Just Call To Make An Ad was born, an idea in which the Bank's call center was used to make live calls to the most popular radio programs among young people and deliver the campaign message without the need to pay for an announcement, thus giving the example that young people needed to hear.
I just called to make an ad
案例简介：哥斯达黎加国家银行想告诉一个年轻的目标开设一个储蓄账户。然而，这位观众并不认为储蓄是他们生活中的日常或现实实践，所以这些信息只是善意。现在是时候讨论这个例子了，向年轻人表明储蓄是一种可能性，它不是那么复杂，即使是银行 (中美洲最大的银行) 也有能力在自己的竞选活动中做到这一点。这就是我打电话做广告的方式诞生的一个想法，银行的呼叫中心被用来给年轻人中最受欢迎的广播节目打现场电话，传递竞选信息，而不需要支付公告费用，从而给出了年轻人需要听到的例子。
I just called to make an ad
案例简介：Banco Nacional de Costa Rica wanted to tell a young target to open a savings account. However, this audience does not consider saving as a daily or realistic practice in their lives, so the messages were only good intentions. It was time to talk with the example, to show young people that saving is a possibility, that it is not so complex and that even the Bank, (the biggest in Central America) is capable of doing it within its own campaign. This is how I Just Call To Make An Ad was born, an idea in which the Bank's call center was used to make live calls to the most popular radio programs among young people and deliver the campaign message without the need to pay for an announcement, thus giving the example that young people needed to hear.
我只是打电话做一个广告
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I just called to make an ad
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基本信息
- 广告品牌： Banco Nacional de Costa Rica
- 发布日期： 2019-11
- 行业领域： 商务服务 , 金融/证券
- 媒体类别： 音频 , 短视频 , 户外
- 广告语言： 英语
- 媒介平台： 网络
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