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勇气
案例简介：因为成为一名消防员有一些最苛刻的身体和道德要求，找到任何合格的申请人特别困难。我们的目标是用自豪感、荣誉感和责任感激励女性、拉丁裔和LGBTQ候选人成为亚特兰大最勇敢的下一代。潜在的候选人需要知道你是谁，你来自哪里或你如何识别并不重要，如果你能挺身而出并通过测试，你会立即在一个紧密联系的精英家庭中赢得尊重。
勇气
案例简介：Because becoming a firefighter has some of the most demanding physical and moral requirements, finding any qualified applicants is particularly difficult. Our goal was to use feelings of pride, honor, and a sense of duty to inspire women, Latinos, and LGBTQ candidates to become the next generation of Atlanta’s bravest. Potential candidates needed to know it doesn’t matter who you are, where you come from or how you identify, if you can step forward and pass the tests, you instantly earn respect in a close-knit family of elites.
Courage
案例简介：因为成为一名消防员有一些最苛刻的身体和道德要求，找到任何合格的申请人特别困难。我们的目标是用自豪感、荣誉感和责任感激励女性、拉丁裔和LGBTQ候选人成为亚特兰大最勇敢的下一代。潜在的候选人需要知道你是谁，你来自哪里或你如何识别并不重要，如果你能挺身而出并通过测试，你会立即在一个紧密联系的精英家庭中赢得尊重。
Courage
案例简介：Because becoming a firefighter has some of the most demanding physical and moral requirements, finding any qualified applicants is particularly difficult. Our goal was to use feelings of pride, honor, and a sense of duty to inspire women, Latinos, and LGBTQ candidates to become the next generation of Atlanta’s bravest. Potential candidates needed to know it doesn’t matter who you are, where you come from or how you identify, if you can step forward and pass the tests, you instantly earn respect in a close-knit family of elites.
勇气
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Courage
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基本信息
- 广告战役： #Atlanta Fire Rescue Foundation-网络-61b5#
- 广告品牌： Atlanta Fire Rescue Foundation
- 发布日期： 2018-11
- 行业领域： 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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