2016 - 2017戛纳狮 - 影片类 - A08组 - 金奖 什么是路? 路就是从没路的地方践踏出来的,从只有荆棘的地方开辟出来的，不懂得害怕的人不能算勇敢，真正的勇敢是面对一切风云变幻仍然坚强不屈的能力。 耐克的奥林匹克运动会展示了三个运动员每天是如何克服苦难的故事。Chris Mosier，国家男队中的第一个变性人，他就拥有无限勇气的特征。我们以旁观者的视角跟随克里斯在城市中的勇气之旅——紧张的训练中，同等的支持和恐惧。 UNLIMITED COURAGE NIKE | WIEDEN+KENNEDY | 2017 Film - A08 Clothing, Footwear & Accessories Brief Explanation Nike’s Olympics campaign featured three spots about everyday athletes who defy the odds. “Unlimited Courage” features Chris Mosier, the first transgender man on a men’s national team. Our narrator from the anthem spot follows Chris throughout a city during a period of intense training, expressing equal parts support, trepidation, and amazement at Mosier’s courageous journey. Entry Summary During a time of steadily declining youth participation in sport, it’s a sad irony that our greatest global celebration of movement and physical achievement turns so many of us into passive spectators. And while the Olympics inspire brief spikes in activity, sport has become more and more about us (regular people, watching) and them (athletes doing). So Nike wanted to create a campaign about how sport lets all of us discover potential far beyond our expectations. And how better to make that point than by featuring athletes pushing past ideas of age, gender, or disability to take their bodies beyond what some would believe possible? For Nike, sport is about challenging ideas of what’s possible or right. And even as the rights of athletes to compete have often battled culture and convention, we wanted to remind everyone that sport is never about what other people say you can do. Contributing Companies Role    Company Name    City    Country Entrant    WIEDEN+KENNEDY    PORTLAND    USA Idea Creation    WIEDEN+KENNEDY    PORTLAND    USA Production    PRETTYBIRD    CULVER CITY    USA Production    ROCK PAPER SCISSORS    LOS ANGELES    USA Pr