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无限勇气
案例简介：简要解释 耐克的奥运会活动有三个亮点是关于那些敢于挑战的日常运动员。《无限勇气》的主角是克里斯 · 莫西尔，他是男子国家队的第一个变性人。我们来自国歌现场的叙述者在紧张的训练期间跟随克里斯在整个城市，表达了平等的支持、恐惧和对莫西尔勇敢旅程的惊讶。 EntrySummary 在青年参与体育运动稳步下降的时期，令人悲哀的讽刺是，我们全球最大的运动和体育成就庆祝活动让我们许多人变成了被动的观众。虽然奥运会激发了短暂的活动高峰，但体育已经越来越关注我们 (普通人，观看) 和他们 (运动员)。所以耐克想发起一场运动，让我们所有人发现远远超出我们预期的潜力。还有什么比让运动员推动过去关于年龄、性别或残疾的想法，让他们的身体超越一些人认为可能的范围更好的呢？对耐克来说，体育是关于挑战可能或正确的想法。即使运动员的竞争权利经常与文化和传统作斗争，我们也想提醒每个人，体育从来不是别人说你能做什么。
无限勇气
案例简介：BriefExplanation Nike’s Olympics campaign featured three spots about everyday athletes who defy the odds. “Unlimited Courage” features Chris Mosier, the first transgender man on a men’s national team. Our narrator from the anthem spot follows Chris throughout a city during a period of intense training, expressing equal parts support, trepidation, and amazement at Mosier’s courageous journey. EntrySummary During a time of steadily declining youth participation in sport, it’s a sad irony that our greatest global celebration of movement and physical achievement turns so many of us into passive spectators. And while the Olympics inspire brief spikes in activity, sport has become more and more about us (regular people, watching) and them (athletes doing). So Nike wanted to create a campaign about how sport lets all of us discover potential far beyond our expectations. And how better to make that point than by featuring athletes pushing past ideas of age, gender, or disability to take their bodies beyond what some would believe possible? For Nike, sport is about challenging ideas of what’s possible or right. And even as the rights of athletes to compete have often battled culture and convention, we wanted to remind everyone that sport is never about what other people say you can do.
Unlimited Courage
案例简介：简要解释 耐克的奥运会活动有三个亮点是关于那些敢于挑战的日常运动员。《无限勇气》的主角是克里斯 · 莫西尔，他是男子国家队的第一个变性人。我们来自国歌现场的叙述者在紧张的训练期间跟随克里斯在整个城市，表达了平等的支持、恐惧和对莫西尔勇敢旅程的惊讶。 EntrySummary 在青年参与体育运动稳步下降的时期，令人悲哀的讽刺是，我们全球最大的运动和体育成就庆祝活动让我们许多人变成了被动的观众。虽然奥运会激发了短暂的活动高峰，但体育已经越来越关注我们 (普通人，观看) 和他们 (运动员)。所以耐克想发起一场运动，让我们所有人发现远远超出我们预期的潜力。还有什么比让运动员推动过去关于年龄、性别或残疾的想法，让他们的身体超越一些人认为可能的范围更好的呢？对耐克来说，体育是关于挑战可能或正确的想法。即使运动员的竞争权利经常与文化和传统作斗争，我们也想提醒每个人，体育从来不是别人说你能做什么。
Unlimited Courage
案例简介：BriefExplanation Nike’s Olympics campaign featured three spots about everyday athletes who defy the odds. “Unlimited Courage” features Chris Mosier, the first transgender man on a men’s national team. Our narrator from the anthem spot follows Chris throughout a city during a period of intense training, expressing equal parts support, trepidation, and amazement at Mosier’s courageous journey. EntrySummary During a time of steadily declining youth participation in sport, it’s a sad irony that our greatest global celebration of movement and physical achievement turns so many of us into passive spectators. And while the Olympics inspire brief spikes in activity, sport has become more and more about us (regular people, watching) and them (athletes doing). So Nike wanted to create a campaign about how sport lets all of us discover potential far beyond our expectations. And how better to make that point than by featuring athletes pushing past ideas of age, gender, or disability to take their bodies beyond what some would believe possible? For Nike, sport is about challenging ideas of what’s possible or right. And even as the rights of athletes to compete have often battled culture and convention, we wanted to remind everyone that sport is never about what other people say you can do.
无限勇气
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Unlimited Courage
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