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瘦: Colenso BBDO获得瘦
案例简介：
瘦: Colenso BBDO获得瘦
案例简介：
Skinny: Get The Skinny by Colenso BBDO
案例简介：
Skinny: Get The Skinny by Colenso BBDO
案例简介：
瘦: Colenso BBDO获得瘦
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Skinny: Get The Skinny by Colenso BBDO
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案例详情
Skinny, the New Zealand mobile and broadband provider, has enlisted an A-list cast of Hollywood names for its new brand launch. The ‘Get The Skinny’ campaign stars names such as Ben Affleck, Julia Roberts, Michael Jordan, Clint Eastwood, Sarah Jessica Parker, Anthony Hopkins, and Michael J. Fox.However, while the names may be unmistakable, the faces are less familiar with the brand showcasing how it keeps its prices low and customers happy by hiring New Zealanders with famous names, rather than their more expensive namesakes.CreditsClient: SkinnyAlly Young (Brand and Communcations Manager)Sarah Williams (Head of Brand and Communications)Creative Agency: Colenso BBDOProduction Company: The Sweet ShopDirector: Damien ShatfordProduction Company Executive Producer: Ben DaileyProduction Company Managing Director: Fiona KingSound Design: Liquid StudiosMedia Agency: SparkPHDDigital Agency: P29
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