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Dna 项目
案例简介：客户简报或目标 专辑的制作是一个复杂的过程，人们通常看不到，由各种小时刻和合作组成。对于一个艺术家来说，只发行最后一首歌或专辑有点像讲述一半的故事。我们的想法是开发一个平台，让粉丝们可以访问组成每首歌曲的所有这些个人作品，从专辑发行之初，就给人们一种新的专辑体验方式, 通过进度，来完成。 执行 在这个过程中，我们问的关键问题是 “在专辑完成之前，我们如何让人们对它感兴趣？”？ 我们今天消费音乐的方式与 10 年前，甚至 5 年前完全不同。我们现在习惯于即时访问我们想要的任何专辑。某些艺术家和唱片公司正试图打破这种局面，在专辑投放日期前发布免费的可流式单曲，或者给粉丝订阅者 VIP 类型的独家内容。但无论内容类型或发布策略如何，用户仍在访问最终产品。有了 DNA 项目，我们想更进一步，把人们直接带入创造过程。在制作之前，在最后的组合之前，在歌曲被命名之前。改变人们在数字空间消费和互动音乐的方式。 结果 DNA 项目是一个互动的专辑制作体验，粉丝们跟着 j.viewz 创作他的下一个版本。通过视频、图像、文本和音频帖子，他们可以访问创作时间表上的每一个时刻: 声音和节拍的集合，写作和录音会话, 甚至一首歌的命名过程。通过这种实时视图，粉丝们对每首曲目的起源和组成部分 -- 音乐 DNA -- 有了更深入的了解。他们可以探索这个 DNA，上传自己的内容来激励 j.viewz，并加入网站上正在进行的对话。用户还可以下载声音片段，并在自己的创作中使用它们。艺术家和粉丝之间的对话形成了内容的连续 “混合”，可以激发新的想法并改变最终产品。轨道完成后，可供下载，该过程将重新开始。自推出以来，成千上万的音乐爱好者参观了该网站，并参与了 j.viewz 的过程，重新定义了音乐在这个数字时代的创作方式。 相关性 布鲁克林的制作人、词曲作者和视觉艺术家乔纳森 · 达根以 j · viewz 的名字创作音乐。DNA 项目的使命是让粉丝们充分了解制作专辑的创作过程。
Dna 项目
案例简介：Client Brief Or Objective The making of an album is a complex process that people usually don’t get to see, composed of various small moments and collaborations. For an artist, releasing just the final song or album is a little bit like telling half the story. Our idea was to develop a platform that allows fans access to all these individual pieces that make up each song, to give people a new way to engage in an album experience, from its inception, through progress, to completion. Execution The key question we asked during this process was ‘How to we get people interested in an album before it’s completed?’ The way we consume music today is completely different than 10, even 5 years ago. We’re now accustomed to getting instant access to basically any album we want. Certain artists and labels are trying to disrupt this a bit, releasing free stream-able singles ahead of the album drop date, or giving fan subscribers VIP-type access to exclusive content. But regardless of type of content or release strategy, users are still accessing end products. With The DNA Project, we wanted to go back even further and take people directly into the creation process. Before the production, before the final mix, before the songs are even named. To change the way people consume and interact with music in the digital space. Outcome The DNA Project is an interactive album-making experience where fans follow along as j.viewz creates his next release. Through video, image, text and audio posts, they’re given access to every moment along the creation timeline: the collection of sounds and beats, writing and recording sessions, even a song’s naming process. Through this real-time view, fans get a deeper understanding of each track’s origins and components - its musical DNA. They can explore this DNA, upload their own content to inspire j.viewz, and join ongoing conversations on the site. Users can also download sound bites and use them in their own creations.This dialogue between artist and fan forms a continuous ‘remix’ of content that can spark new ideas and alter the final product.When a track is completed, it becomes available for download and the process starts over again. Since its launch thousands of music fans have visited the site and participated in j.viewz’s process, redefining the way music is created in this digital age. Relevancy Brooklyn-based producer, songwriter, and visual artist Jonathan Dagan makes music under the name j.viewz. The mission of The DNA Project is to give fans full access to the creative process of making an album.
The Dna Project
案例简介：客户简报或目标 专辑的制作是一个复杂的过程，人们通常看不到，由各种小时刻和合作组成。对于一个艺术家来说，只发行最后一首歌或专辑有点像讲述一半的故事。我们的想法是开发一个平台，让粉丝们可以访问组成每首歌曲的所有这些个人作品，从专辑发行之初，就给人们一种新的专辑体验方式, 通过进度，来完成。 执行 在这个过程中，我们问的关键问题是 “在专辑完成之前，我们如何让人们对它感兴趣？”？ 我们今天消费音乐的方式与 10 年前，甚至 5 年前完全不同。我们现在习惯于即时访问我们想要的任何专辑。某些艺术家和唱片公司正试图打破这种局面，在专辑投放日期前发布免费的可流式单曲，或者给粉丝订阅者 VIP 类型的独家内容。但无论内容类型或发布策略如何，用户仍在访问最终产品。有了 DNA 项目，我们想更进一步，把人们直接带入创造过程。在制作之前，在最后的组合之前，在歌曲被命名之前。改变人们在数字空间消费和互动音乐的方式。 结果 DNA 项目是一个互动的专辑制作体验，粉丝们跟着 j.viewz 创作他的下一个版本。通过视频、图像、文本和音频帖子，他们可以访问创作时间表上的每一个时刻: 声音和节拍的集合，写作和录音会话, 甚至一首歌的命名过程。通过这种实时视图，粉丝们对每首曲目的起源和组成部分 -- 音乐 DNA -- 有了更深入的了解。他们可以探索这个 DNA，上传自己的内容来激励 j.viewz，并加入网站上正在进行的对话。用户还可以下载声音片段，并在自己的创作中使用它们。艺术家和粉丝之间的对话形成了内容的连续 “混合”，可以激发新的想法并改变最终产品。轨道完成后，可供下载，该过程将重新开始。自推出以来，成千上万的音乐爱好者参观了该网站，并参与了 j.viewz 的过程，重新定义了音乐在这个数字时代的创作方式。 相关性 布鲁克林的制作人、词曲作者和视觉艺术家乔纳森 · 达根以 j · viewz 的名字创作音乐。DNA 项目的使命是让粉丝们充分了解制作专辑的创作过程。
The Dna Project
案例简介：Client Brief Or Objective The making of an album is a complex process that people usually don’t get to see, composed of various small moments and collaborations. For an artist, releasing just the final song or album is a little bit like telling half the story. Our idea was to develop a platform that allows fans access to all these individual pieces that make up each song, to give people a new way to engage in an album experience, from its inception, through progress, to completion. Execution The key question we asked during this process was ‘How to we get people interested in an album before it’s completed?’ The way we consume music today is completely different than 10, even 5 years ago. We’re now accustomed to getting instant access to basically any album we want. Certain artists and labels are trying to disrupt this a bit, releasing free stream-able singles ahead of the album drop date, or giving fan subscribers VIP-type access to exclusive content. But regardless of type of content or release strategy, users are still accessing end products. With The DNA Project, we wanted to go back even further and take people directly into the creation process. Before the production, before the final mix, before the songs are even named. To change the way people consume and interact with music in the digital space. Outcome The DNA Project is an interactive album-making experience where fans follow along as j.viewz creates his next release. Through video, image, text and audio posts, they’re given access to every moment along the creation timeline: the collection of sounds and beats, writing and recording sessions, even a song’s naming process. Through this real-time view, fans get a deeper understanding of each track’s origins and components - its musical DNA. They can explore this DNA, upload their own content to inspire j.viewz, and join ongoing conversations on the site. Users can also download sound bites and use them in their own creations.This dialogue between artist and fan forms a continuous ‘remix’ of content that can spark new ideas and alter the final product.When a track is completed, it becomes available for download and the process starts over again. Since its launch thousands of music fans have visited the site and participated in j.viewz’s process, redefining the way music is created in this digital age. Relevancy Brooklyn-based producer, songwriter, and visual artist Jonathan Dagan makes music under the name j.viewz. The mission of The DNA Project is to give fans full access to the creative process of making an album.
Dna 项目
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The Dna Project
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基本信息
- 广告战役： #J.viewz-网络-3672#
- 广告品牌： J.viewz
- 发布日期： 2000
- 行业领域： 影音娱乐 , 商务服务
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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