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一只熊的黄石公园视角
案例简介：执行 《国家地理》推出了一本关于黄石国家公园的专题杂志，需要一份展示从熊项圈收集的所有科学数据和视频的在线体验。我们制作了一个交互式 3D 地图，让游客跟踪每只熊穿过公园的确切路径。视点镜头，结合研究人员的文本和音频分析，让用户更深入地了解每只熊的活动和独特的个性。 活动描述 熊吃什么？他们到底在哪里漫游？它们如何与人类互动？《国家地理》和黄石国家公园的一组研究人员在过去两年里一直希望回答这些问题。通过给四只熊安装 GPS 功能的相机项圈，它们能够跟踪它们的每一个动作,更好地了解黄石公园熊的日常生活和行为。我们面临的挑战是将这些科学数据转化为身临其境的故事驱动体验，让用户参与故事驱动体验。其结果是对黄石的熊眼观察，这是一次穿越大黄石生态系统的互动之旅。
一只熊的黄石公园视角
案例简介：Execution National Geographic launched a feature magazine about the Yellowstone National Park and needed an online experience that showcased all the scientific data and video collected from the bear collars.We built an interactive 3D map to let visitors track each bear’s exact path through the park. Point of view footage, combined with text and audio analysis from researchers, let users get a deeper understanding of each bear’s activity, and unique personality. CampaignDescription What do bears eat? Where exactly do they roam? And how do they interact with humans? National Geographic and a team of researchers in Yellowstone National Park spent the last two years hoping to answer these questions.By fitting four bears with GPS-enabled camera collars, they were able to track their every movement, and get a better understanding of the daily lives and behaviour of bears in Yellowstone.Our challenge was to turn this scientific data into an immersive, story-driven experience that would capture and engage the user in a story-driven experience.The result is A Bear’s-Eye View of Yellowstone, an interactive journey through the Greater Yellowstone Ecosystem.
A Bear's S-Eye View of Yellowstone
案例简介：执行 《国家地理》推出了一本关于黄石国家公园的专题杂志，需要一份展示从熊项圈收集的所有科学数据和视频的在线体验。我们制作了一个交互式 3D 地图，让游客跟踪每只熊穿过公园的确切路径。视点镜头，结合研究人员的文本和音频分析，让用户更深入地了解每只熊的活动和独特的个性。 活动描述 熊吃什么？他们到底在哪里漫游？它们如何与人类互动？《国家地理》和黄石国家公园的一组研究人员在过去两年里一直希望回答这些问题。通过给四只熊安装 GPS 功能的相机项圈，它们能够跟踪它们的每一个动作,更好地了解黄石公园熊的日常生活和行为。我们面临的挑战是将这些科学数据转化为身临其境的故事驱动体验，让用户参与故事驱动体验。其结果是对黄石的熊眼观察，这是一次穿越大黄石生态系统的互动之旅。
A Bear's S-Eye View of Yellowstone
案例简介：Execution National Geographic launched a feature magazine about the Yellowstone National Park and needed an online experience that showcased all the scientific data and video collected from the bear collars.We built an interactive 3D map to let visitors track each bear’s exact path through the park. Point of view footage, combined with text and audio analysis from researchers, let users get a deeper understanding of each bear’s activity, and unique personality. CampaignDescription What do bears eat? Where exactly do they roam? And how do they interact with humans? National Geographic and a team of researchers in Yellowstone National Park spent the last two years hoping to answer these questions.By fitting four bears with GPS-enabled camera collars, they were able to track their every movement, and get a better understanding of the daily lives and behaviour of bears in Yellowstone.Our challenge was to turn this scientific data into an immersive, story-driven experience that would capture and engage the user in a story-driven experience.The result is A Bear’s-Eye View of Yellowstone, an interactive journey through the Greater Yellowstone Ecosystem.
一只熊的黄石公园视角
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A Bear's S-Eye View of Yellowstone
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基本信息
- 广告战役： #国家地理杂志-网络-a592#
- 广告品牌： 国家地理
- 发布日期： 2000
- 行业领域： 电视传媒 , 商务服务 , 影音娱乐
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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