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视频游戏老兵
案例简介：描述活动/条目: 你认为电子游戏有多真实？ 如今，虚拟战争在真正欣赏其现实主义的征兵时代的年轻人中取得了巨大成功。但它们实际上并不现实。在真正的战争游戏中，你只有一次生命。 结果: 我们向大型视频游戏公司寻求帮助，但我们只得到一个独立的小工作室 Nurendsoft 的回答。我们设计、开发了视频游戏，并将其分发给当地商店、在线商店和著名论坛的大型游戏。我们向他们承诺了一个独特的，最重要的是，真正的体验，就像其他电子游戏一样，但是事实上，玩家并不知道他们在买什么。 目标: 电子游戏玩家。 53% 将这笔钱捐赠给 IVAW 31% 向 IVAW 捐赠了这笔钱，并从 Nurendsoft 带来了另一款游戏 16% 希望退款 100% 的人承认这让他们严肃地谈论战争
视频游戏老兵
案例简介：Describe the campaign/entry: How real do you think a video game can be? Nowadays virtual war is a great success among youngsters of enlistment age who really appreciate its realism. But they aren´t actually realistic. IN A REAL WAR GAME, YOU ONLY HAVE ONE LIFE. Results: We asked big video game companies for help but we only got an answer from a small independent studio, Nurendsoft. We designed, developed and distributed the video game to local stores, online shops and big games of famous forums. We promised them a unique and, above all, real experience like the rest of video games, but, in truth, players didn´t actually know what they were buying. Target: players of video games. 53% donated the amount to IVAW 31% donated the amount to IVAW and brought another game from Nurendsoft 16% wanted the payment refunded 100% admitted that it made them talk about war seriously
VIDEO GAME VETERANS
案例简介：描述活动/条目: 你认为电子游戏有多真实？ 如今，虚拟战争在真正欣赏其现实主义的征兵时代的年轻人中取得了巨大成功。但它们实际上并不现实。在真正的战争游戏中，你只有一次生命。 结果: 我们向大型视频游戏公司寻求帮助，但我们只得到一个独立的小工作室 Nurendsoft 的回答。我们设计、开发了视频游戏，并将其分发给当地商店、在线商店和著名论坛的大型游戏。我们向他们承诺了一个独特的，最重要的是，真正的体验，就像其他电子游戏一样，但是事实上，玩家并不知道他们在买什么。 目标: 电子游戏玩家。 53% 将这笔钱捐赠给 IVAW 31% 向 IVAW 捐赠了这笔钱，并从 Nurendsoft 带来了另一款游戏 16% 希望退款 100% 的人承认这让他们严肃地谈论战争
VIDEO GAME VETERANS
案例简介：Describe the campaign/entry: How real do you think a video game can be? Nowadays virtual war is a great success among youngsters of enlistment age who really appreciate its realism. But they aren´t actually realistic. IN A REAL WAR GAME, YOU ONLY HAVE ONE LIFE. Results: We asked big video game companies for help but we only got an answer from a small independent studio, Nurendsoft. We designed, developed and distributed the video game to local stores, online shops and big games of famous forums. We promised them a unique and, above all, real experience like the rest of video games, but, in truth, players didn´t actually know what they were buying. Target: players of video games. 53% donated the amount to IVAW 31% donated the amount to IVAW and brought another game from Nurendsoft 16% wanted the payment refunded 100% admitted that it made them talk about war seriously
视频游戏老兵
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VIDEO GAME VETERANS
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基本信息
- 广告品牌： Iraq Veterans Against the War (IVAW)
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 短视频
- 广告语言： 西班牙语
- 媒介平台： 网络
- 获得奖项：
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