本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
按笑付费
案例简介：简要说明: 挑战: 说服人们去剧院，根据他们笑了多少次付费。 2013年中，西班牙的艺术产业遭受了有史以来最严重的打击之一。 政府决定将戏剧节目的税收从 8% 提高到 21%，导致观众损失最大。 人们回到集体消费 “成熟” 的娱乐节目，比如美国大片. 面对这一现实，独立喜剧剧院公司 Teatreneu 决定用幽默的眼光看待这种情况，并发明了一些东西: 按笑付费 描述客户的简报: 第一部喜剧展示了你只为你消费的东西付费。 设计过程: 寻找关于面部识别不同应用程序的信息，这些信息可能会在这个过程中有所帮助。 结果: 与传统节目相比，门票的平均价格上涨了 6 欧元。 国家主要媒体报道了该系统。这产生了更多的宣传，这反过来又产生了 35% 观众。 每笑一次付费产生了 € 7,200 的票钱，而通常是 € 4,400。 目前，西班牙其他喜剧剧院正在复制按笑付费的系统。一个手机应用程序被创建用于其他独立影院的支付系统。
按笑付费
案例简介：Brief Explanation: Challenge: Convince people to go to the theater and pay depending on how many times they laugh. In mid-2013, the art industry in Spain suffered one of the hardest blows ever. The government decided to raise the tax for theatrical shows from 8% to 21%, resulting in the greatest loss of audience. People returned to consume "proven" entertainment en masse such as the American blockbusters... Faced with this reality, the independent comedy theatre company Teatreneu decided to look at the situation with humour and invented something: PAY PER LAUGH Describe the brief from the client: The first comedy shows where you only pay for what you consume. Design Process: Looking for information about different apps of face recognition that could help in the process. Results: The average price of the tickets increases by €6 compared to traditional shows. The system was covered in the main national media outlets. This produced more publicity, and this in turn produced 35% more spectators. Each pay per laugh produced €7,200 of ticket money compared to €4,400 that was normally taken. Currently the Pay Per Laugh system is being copied in other comedy theaters in Spain. A mobile phone app was created to use as a system of payment in other independent theatres.
PAY PER LAUGH
案例简介：简要说明: 挑战: 说服人们去剧院，根据他们笑了多少次付费。 2013年中，西班牙的艺术产业遭受了有史以来最严重的打击之一。 政府决定将戏剧节目的税收从 8% 提高到 21%，导致观众损失最大。 人们回到集体消费 “成熟” 的娱乐节目，比如美国大片. 面对这一现实，独立喜剧剧院公司 Teatreneu 决定用幽默的眼光看待这种情况，并发明了一些东西: 按笑付费 描述客户的简报: 第一部喜剧展示了你只为你消费的东西付费。 设计过程: 寻找关于面部识别不同应用程序的信息，这些信息可能会在这个过程中有所帮助。 结果: 与传统节目相比，门票的平均价格上涨了 6 欧元。 国家主要媒体报道了该系统。这产生了更多的宣传，这反过来又产生了 35% 观众。 每笑一次付费产生了 € 7,200 的票钱，而通常是 € 4,400。 目前，西班牙其他喜剧剧院正在复制按笑付费的系统。一个手机应用程序被创建用于其他独立影院的支付系统。
PAY PER LAUGH
案例简介：Brief Explanation: Challenge: Convince people to go to the theater and pay depending on how many times they laugh. In mid-2013, the art industry in Spain suffered one of the hardest blows ever. The government decided to raise the tax for theatrical shows from 8% to 21%, resulting in the greatest loss of audience. People returned to consume "proven" entertainment en masse such as the American blockbusters... Faced with this reality, the independent comedy theatre company Teatreneu decided to look at the situation with humour and invented something: PAY PER LAUGH Describe the brief from the client: The first comedy shows where you only pay for what you consume. Design Process: Looking for information about different apps of face recognition that could help in the process. Results: The average price of the tickets increases by €6 compared to traditional shows. The system was covered in the main national media outlets. This produced more publicity, and this in turn produced 35% more spectators. Each pay per laugh produced €7,200 of ticket money compared to €4,400 that was normally taken. Currently the Pay Per Laugh system is being copied in other comedy theaters in Spain. A mobile phone app was created to use as a system of payment in other independent theatres.
按笑付费
暂无简介
PAY PER LAUGH
暂无简介
基本信息
- 广告品牌： Teatre Neu
- 发布日期： 2000
- 行业领域： 影音娱乐 , 商务服务
- 媒体类别： 短视频
- 广告语言： 西班牙语
- 媒介平台： 网络
-
获得奖项：
- Design and Art Direction 2015 石墨铅笔 品牌设计（Brand Experience & Environments）
- Design and Art Direction 2015 石墨铅笔 数字设计（Digital Design）
- Design and Art Direction 2015 木铅笔 数字营销（Digital Adverts）
- Design and Art Direction 2015 木铅笔 直效（Direct Response/Digital）
- Design and Art Direction 2015 木铅笔 户外广告（Ambient）
- Cannes Lions 2014 金奖 移动应用（Augmented Mobile Experience）
- Cannes Lions 2014 银奖 设计（Live Events）
- Cannes Lions 2014 铜奖 直效（Use of Other Digital Platforms）
- Cannes Lions 2014 铜奖 直效（Travel, Entertainment & Leisure）
- Cannes Lions 2014 铜奖 直效（Acquisitions）
- Cannes Lions 2014 铜奖 媒介应用（Use of Special Events and Stunt/Live Advertising）
- Cannes Lions 2014 铜奖 媒介应用（Use of Mobile Devices）
- Cannes Lions 2014 铜奖 推广活动（Use of Customer in-Store Experience）
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
