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一个巨大的故事
案例简介：大企业拥有大数据、人工智能和机器学习的力量，每天都在为他们工作。但是 Intuit 正在向我们其他人提供这些强大的工具和见解 -- 尤其是小企业和迫切需要它的个体经营者。我们面临的挑战是以人类、情感和移情的方式将 Intuit 生态系统的好处付诸实践。通过阐述 Intuit 的目标驱动的使命 “推动世界繁荣”，我们以电影《一个巨大的故事》启动了他们有史以来的第一次全球品牌活动。" 《一个巨大的故事》于 2月1日发布，并迅速走红。在没有媒体支持的情况下，它获得了 200万多次观看，远远超过了 KPI。截至本发布，它已收到超过 2000万的在线浏览量。 为了利用帐篷杆媒体时刻带来的公关，并推动大众对 Intuit 和巨人运动的认识，我们创建了一个: 超级碗的第二部电影。我们联合超级碗的努力已经让 Intuit 出现在几个最受欢迎的在线超级碗广告名单上。 与 Snapchat 的合作使我们能够在全国范围内创造增强现实巨头，从明尼阿波利斯的超级碗到硅谷的 Intuit 校园。
一个巨大的故事
案例简介：Big businesses have the power of Big Data, AI and Machine learning working for them every day. But Intuit is making those powerful tools and insights available to the rest of us– especially small businesses and the self employed who desperately need it. Our challenge was to bring to life the benefits of Intuit’s ecosystem in a human, emotional and empathetic way. By articulating Intuit’s purpose-driven mission of “Powering prosperity around the world,” we kicked-off their first ever global brand campaign with the film, “A Giant Story.” “A Giant Story” was released on Feb. 1st and quickly went viral. It received over 2 million views without media support and has far exceeded KPI’s. As of this posting it has received over 20 million online views. In order to leverage the PR that comes with a tent-pole media moment, and drive mass awareness of Intuit and the giant campaign, we created a :15 second film to run in the Super Bowl. Our combined Super Bowl effort has landed Intuit on several lists of the most-viewed online Super Bowl commercials. A partnership with Snapchat allowed us to create Augmented Reality Giants across the country, from the Super Bowl in Minneapolis to the Intuit campus in Silicon Valley.
A Giant Story
案例简介：大企业拥有大数据、人工智能和机器学习的力量，每天都在为他们工作。但是 Intuit 正在向我们其他人提供这些强大的工具和见解 -- 尤其是小企业和迫切需要它的个体经营者。我们面临的挑战是以人类、情感和移情的方式将 Intuit 生态系统的好处付诸实践。通过阐述 Intuit 的目标驱动的使命 “推动世界繁荣”，我们以电影《一个巨大的故事》启动了他们有史以来的第一次全球品牌活动。" 《一个巨大的故事》于 2月1日发布，并迅速走红。在没有媒体支持的情况下，它获得了 200万多次观看，远远超过了 KPI。截至本发布，它已收到超过 2000万的在线浏览量。 为了利用帐篷杆媒体时刻带来的公关，并推动大众对 Intuit 和巨人运动的认识，我们创建了一个: 超级碗的第二部电影。我们联合超级碗的努力已经让 Intuit 出现在几个最受欢迎的在线超级碗广告名单上。 与 Snapchat 的合作使我们能够在全国范围内创造增强现实巨头，从明尼阿波利斯的超级碗到硅谷的 Intuit 校园。
A Giant Story
案例简介：Big businesses have the power of Big Data, AI and Machine learning working for them every day. But Intuit is making those powerful tools and insights available to the rest of us– especially small businesses and the self employed who desperately need it. Our challenge was to bring to life the benefits of Intuit’s ecosystem in a human, emotional and empathetic way. By articulating Intuit’s purpose-driven mission of “Powering prosperity around the world,” we kicked-off their first ever global brand campaign with the film, “A Giant Story.” “A Giant Story” was released on Feb. 1st and quickly went viral. It received over 2 million views without media support and has far exceeded KPI’s. As of this posting it has received over 20 million online views. In order to leverage the PR that comes with a tent-pole media moment, and drive mass awareness of Intuit and the giant campaign, we created a :15 second film to run in the Super Bowl. Our combined Super Bowl effort has landed Intuit on several lists of the most-viewed online Super Bowl commercials. A partnership with Snapchat allowed us to create Augmented Reality Giants across the country, from the Super Bowl in Minneapolis to the Intuit campus in Silicon Valley.
一个巨大的故事
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A Giant Story
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基本信息
- 广告战役： #A Giant Story#
- 广告品牌： intuit
- 发布日期： 2018-02-01
- 行业领域： 商务服务
- 媒体类别： 短视频 , 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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