本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
沃尔沃卡车: Forsman & Bodenfors的提款机
案例简介:
沃尔沃卡车: Forsman & Bodenfors的提款机
案例简介:
Volvo Trucks: Cash Machine by Forsman & Bodenfors
案例简介:
Volvo Trucks: Cash Machine by Forsman & Bodenfors
案例简介:
沃尔沃卡车: Forsman & Bodenfors的提款机
暂无简介
Volvo Trucks: Cash Machine by Forsman & Bodenfors
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
Truckers aren’t usually known for their flashy lifestyles, but a new campaign for Volvo Trucks shows that those who drive the Swedish trucks with a new turbo compounding engine can save a ton and live it up.Volvo Trucks and Forsman & Bodenfors have introduced the concept of a rich trucker with ‘Cash Machine’, a campaign aimed at introducing its new turbo compounding engine with flash and swagger.In the 60-second spot, ‘Cash Machine – featuring Bob,’ we see trucker Bob pulling up to a diner and stepping out of his Volvo rig in a finely tailored suit, yet also wearing a trucker cap and sunglasses. He confidently struts through the diner, slips into a booth and is served a flambé by a chef. After driving a bit more, he pulls into a barber, where he is pampered by five attendants. Bob then takes in a round at the bowling alley where he bowls a strike and lives his best trucker life. When we think there might be a down moment for Bob – in the toilet, without toilet paper – he pulls out a wad of cash. All to the soundtrack of If I Were a Rich Man.The spot ends with the text “Live a little, Save a lot. Up to 11% fuel savings with the new Volvo VNL Turbo Compound.”CreditsForsman & BodenforsVolvo Trucks
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息