营销日历 营销导航 热门搜索 使用技巧
广告营销案例

    您的体验已到期

    免费领取会员>

    本案例默认翻译为中文,点击可切换回原语言

    已切换成原语言,点击可翻译成中文

    沃尔沃的卡车动力故事

    案例简介:安德烈亚斯 · 尼尔森 (Andreas Nilsson) 指挥着这个机智的地点,其特色是工程奇迹-一辆四卡车,上面是总统。

    沃尔沃的卡车动力故事

    案例简介:Andreas Nilsson directs this witty spot featuring an engineering marvel – a four-truck stack with a president on top.

    Volvo’s tall tale of truck power

    案例简介:安德烈亚斯 · 尼尔森 (Andreas Nilsson) 指挥着这个机智的地点,其特色是工程奇迹-一辆四卡车,上面是总统。

    Volvo’s tall tale of truck power

    案例简介:Andreas Nilsson directs this witty spot featuring an engineering marvel – a four-truck stack with a president on top.

    沃尔沃的卡车动力故事

    暂无简介

    Volvo’s tall tale of truck power

    暂无简介

    基本信息

    综合评分
    {{getNumber(caseInfo.whole)}}

    暂无评分

    已有{{caseInfo.tatolPeople}}人评分

    创意
    {{getNumber(caseInfo.originality)}}
    文案
    {{getNumber(caseInfo.copywriting)}}
    视觉
    {{getNumber(caseInfo.visualEffect)}}
    广告公司: Forsman & Bodenfors/Gothenburg 制作公司: Bacon

    案例详情

    For fans of large trucks, there’s possibly only one thing better than a stonking great shiny new truck, and that’s four stonking great shiny new trucks sitting on top of each other.  Conceived by Forsman & Bodenfors and produced by Bacon, the film, The Truck Tower, launches four new heavy duty Volvo vehicles and showcases their strength and power via the construction of a colossal 15-metre-high, 58-tonne truck tower, atop of which stands the company’s president Roger Alm. Accompanied by a great deal of pomp and circumstance: a wolf running through the night; biblical weather; and that demonic choral music horror movie trope that presages portentous doings, the trucks emerge with the president of Volvo Trucks, Roger Alm, perched atop the monolith, macintosh billowing in the storm, master of all he surveys.  The film was shot late last year on a testing ground outside Volvo’s hometown of Gothenburg, Sweden. Both the truck tower and most of the visual effects are real. ”It took about a month to design and build the tower and make sure it was safe to drive. Essentially, this was made possible thanks to the sturdy construction truck, the Volvo FMX, and its new 38-tonne bogie being able to carry the weight of the others. But it also required a steady speed and course, accomplished by the Volvo Dynamic Steering technology and a skilled [female!] truck driver”, said Markus Wikström, one of the Volvo engineers behind the tower. 

    涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌

    热门节日97个,23个维度智能搜索

    • 项目比稿

      品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标

    • 创意策划

      任意搜索品牌关键词,脑洞创意策划1秒呈现

    • 竞品调研

      一键搜索竞品往年广告,一眼掌握对手市场定位

    • 行业研究

      热词查看洞悉爆点,抢占行业趋势红利

    登录后查看全部案例信息

    如果您是本案的创作者或参与者 可对信息进行完善

    案例评分

    综合
    {{wholeEm}} 请评分
    创意
    {{originalityEm}} 请评分
    文案
    {{copywritingEm}} 请评分
    动视
    {{visualEffectEm}} 请评分

    链接粘贴成功,ctrl+v 进行复制

    完善信息

    最多可填写1000个字符

    请填写正确的邮箱

    完善信息成功

    完善信息失败

    评分成功

    您已经完成过对该案例的评分了

    联系我们 返回广告案例顶部 分享广告案例 意见反馈 广告案例意见反馈 回到顶部 返回广告案例顶部

    链接粘贴成功,ctrl+v 进行复制

    扫码关注公众号完成登录

    登录即视为同意《用户协议》

    二维码失效

    刷新

    注册成功,赠送你10天会员体验权

    注册失败,请检查信息后重新输入