本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
一生的朋友
案例简介:学分
一生的朋友
案例简介:Credits
Friend For Life
案例简介:学分
Friend For Life
案例简介:Credits
一生的朋友
暂无简介
Friend For Life
暂无简介
基本信息
- 广告品牌: Hydro Flask
- 发布日期: 2023-06
- 行业领域: 服装配饰 , 互联网服务 , 文娱/内容 , 穿着/装扮
- 媒体类别: 海报/平面 , 短视频 , 户外 , 图文
- 广告语言: 英语
- 媒介平台: 网络
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
In partnership with Portland agency North, Hydro Flask is showcasing its durable, everyday, on-the-go insulated products that can join any adventure in the Friend for Life campaign. Their gear is up for anything –literally – as the Hydro Flask logo comes to life. Friend for Life combines live action and animation to bring the playful Hydro Flask logo to life as a little friend who just wants in on the fun. Every Hydro Flask has its own personality to perfectly reflect the owner, told through vibrant colors, add-on stickers and accessories. But what we know now is that the little Hydro Flask logo rambunctiously does what we do when we aren’t looking…kind of like an “Andy’s home!” moment in Toy Story. In one spot of the Friend for Life campaign, a Hydro Flask is left behind at the gym. The lights go out, and our little friend has a chance to experience a workout, leaping from the bottle to exercise with shoe strings and a 5-pound dumbbell overhead press. Once the owner returns to the gym the next morning, the Hydro Flask is still there waiting for her with ice-cold water inside. Little did she know that her Hydro Flask friend had one heck of a workout. In the second spot, a group of friends gathers at the beach, leaving their Hydro Flask Carry Out Soft Cooler in the sand. While waiting for the group to return, and enjoy their picnic, the little Hydro Flask logo wastes no time. It pops off of the cooler to go surfing and play fetch with a dog, all while keeping the group of friends’ snacks and drinks ice-cold and fresh. “The brand has significantly high awareness, but we needed to focus on the reasons to believe – the functions that allow Hydro Flask to support our daily lives – while showcasing the full suite of Hydro Flask products,” says Rebecca Armstrong, Co-Founder, CEO of North. “The performance and dependability of this brand is an important differentiator from other products on the market, so we wanted to really give it that personal connection to consumers.”
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善