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美容师
案例简介：广告发布日期: 05/04/17 新闻稿 周三，2017年4月5日 博德加伊斯能源公司本周为其双燃料产品发起了一场新的电视、广播和印刷活动，让客户有机会享受 12 个月 10% 的汽油折扣, 12% 的电费，150 欧元的账单 *。 有趣的 “值得思考” 美容师广告将从本周持续到 6月，包括 40 秒钟的电视和 40 秒钟的广播广告，一系列户外广告, 以及数字、直邮和账单插入。 新广告是一场新的创造性活动的第一个版本，该活动建立在最近 “你没有考虑博德加伊斯能源” 主题的成功基础上。这是一个认识，能源公司不能帮助生活中的一切，但博德加伊斯能源可以帮助小事情，例如给你提供巨大的价值，你的天然气和电力。该平台强调了博德加伊斯能源公司作为 “有益的能源公司” 的定位，以及你对品牌的谦逊和幽默。 Bord g á is Energy 营销总监德莫特 · 穆利根 (Dermot Mulligan) 说，“这一新活动是我们以前创意主题的演变。在过去的两年里，我们博德加伊斯能源公司努力成为能源领域客户的首选供应商，我们在通信中所做的一切都强调了这一承诺。这场运动将再次实施这一战略。" 未来几个月将推出更多的版本，重点是博德加伊斯能源公司的奖励、蜂巢主动供暖和其他产品。 该活动由都柏林阳狮公司发起，由关键客户经理 Sheena Denneny 和 eibh í n McLoughlin 领导。吉米 · 墨菲说: “有一个客户认识到 -- 尽管我们都希望如此 -- 消费者的世界实际上并不围绕其品牌展开，这很高兴。”。阳狮的主任。“它让我们享受人们生活的现实，而不是沉迷于我们自己。这是非常解放的创造性 ”。 更多信息见 www.bordgaisenergy.ie。
美容师
案例简介：Ad Release Date: 05/04/17 Press Release Wednesday, 5th April 2017 Bord Gáis Energy has this week launched a new TV, radio and print campaign for its Dual Fuel offering, giving customers the chance to avail of a 12-month 10% discount off their gas, 12% off their electricity, and €150 back off their bills*. The amusing `It’s worth thinking about’ beautician advertisement will run from this week until June, and will include 40-second TV and 40-second radio spots, a range of outdoor advertising placements, as well as digital, direct mail and bill inserts. The new advertisement is the first version of a new creative campaign which builds on the success of the recent ‘You’re not thinking about Bord Gáis Energy’ theme. It is a recognition that energy companies can’t help with everything in life, but that Bord Gáis Energy can help with the little things, e.g. giving you great value offers on your gas and electricity. The platform underlines the positioning of Bord Gáis Energy as ‘The Helpful Energy Company’ with the humility and humour you’d expect from the brand. Dermot Mulligan, Marketing Controller, Bord Gáis Energy said, “This new campaign is an evolution of our previous creative theme. For the past two years, we in Bord Gáis Energy have worked hard to become the supplier of choice for customers in the energy sector, and everything we’ve done in our communications underlines that commitment. This campaign will bring that strategy on again.” Further versions, focussing on Bord Gáis Energy’s Rewards, Hive Active Heating and other offerings, will be rolled out in the coming months. The campaign was developed by Publicis Dublin, and led by key account handlers, Sheena Denneny and Eibhín McLoughlin. “It’s lovely to have a client who recognises that - despite what we may all wish - the consumers’ world does not, in fact, revolve around its brand,” said Jimmy Murphy, Director of Publicis. “It allows us to have fun with the reality of the lives of people rather than obsessing about ourselves. It’s very liberating creatively”. See www.bordgaisenergy.ie for more information.
Beautician
案例简介：广告发布日期: 05/04/17 新闻稿 周三，2017年4月5日 博德加伊斯能源公司本周为其双燃料产品发起了一场新的电视、广播和印刷活动，让客户有机会享受 12 个月 10% 的汽油折扣, 12% 的电费，150 欧元的账单 *。 有趣的 “值得思考” 美容师广告将从本周持续到 6月，包括 40 秒钟的电视和 40 秒钟的广播广告，一系列户外广告, 以及数字、直邮和账单插入。 新广告是一场新的创造性活动的第一个版本，该活动建立在最近 “你没有考虑博德加伊斯能源” 主题的成功基础上。这是一个认识，能源公司不能帮助生活中的一切，但博德加伊斯能源可以帮助小事情，例如给你提供巨大的价值，你的天然气和电力。该平台强调了博德加伊斯能源公司作为 “有益的能源公司” 的定位，以及你对品牌的谦逊和幽默。 Bord g á is Energy 营销总监德莫特 · 穆利根 (Dermot Mulligan) 说，“这一新活动是我们以前创意主题的演变。在过去的两年里，我们博德加伊斯能源公司努力成为能源领域客户的首选供应商，我们在通信中所做的一切都强调了这一承诺。这场运动将再次实施这一战略。" 未来几个月将推出更多的版本，重点是博德加伊斯能源公司的奖励、蜂巢主动供暖和其他产品。 该活动由都柏林阳狮公司发起，由关键客户经理 Sheena Denneny 和 eibh í n McLoughlin 领导。吉米 · 墨菲说: “有一个客户认识到 -- 尽管我们都希望如此 -- 消费者的世界实际上并不围绕其品牌展开，这很高兴。”。阳狮的主任。“它让我们享受人们生活的现实，而不是沉迷于我们自己。这是非常解放的创造性 ”。 更多信息见 www.bordgaisenergy.ie。
Beautician
案例简介：Ad Release Date: 05/04/17 Press Release Wednesday, 5th April 2017 Bord Gáis Energy has this week launched a new TV, radio and print campaign for its Dual Fuel offering, giving customers the chance to avail of a 12-month 10% discount off their gas, 12% off their electricity, and €150 back off their bills*. The amusing `It’s worth thinking about’ beautician advertisement will run from this week until June, and will include 40-second TV and 40-second radio spots, a range of outdoor advertising placements, as well as digital, direct mail and bill inserts. The new advertisement is the first version of a new creative campaign which builds on the success of the recent ‘You’re not thinking about Bord Gáis Energy’ theme. It is a recognition that energy companies can’t help with everything in life, but that Bord Gáis Energy can help with the little things, e.g. giving you great value offers on your gas and electricity. The platform underlines the positioning of Bord Gáis Energy as ‘The Helpful Energy Company’ with the humility and humour you’d expect from the brand. Dermot Mulligan, Marketing Controller, Bord Gáis Energy said, “This new campaign is an evolution of our previous creative theme. For the past two years, we in Bord Gáis Energy have worked hard to become the supplier of choice for customers in the energy sector, and everything we’ve done in our communications underlines that commitment. This campaign will bring that strategy on again.” Further versions, focussing on Bord Gáis Energy’s Rewards, Hive Active Heating and other offerings, will be rolled out in the coming months. The campaign was developed by Publicis Dublin, and led by key account handlers, Sheena Denneny and Eibhín McLoughlin. “It’s lovely to have a client who recognises that - despite what we may all wish - the consumers’ world does not, in fact, revolve around its brand,” said Jimmy Murphy, Director of Publicis. “It allows us to have fun with the reality of the lives of people rather than obsessing about ourselves. It’s very liberating creatively”. See www.bordgaisenergy.ie for more information.
美容师
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Beautician
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