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学生生活和返修补习，Twister
案例简介：描述 都柏林阳狮使用标志性的火车票为iarnr ó deireann/爱尔兰铁路创建了一个有趣的新学生活动。该活动旨在推广铁路提供商的学生优惠，鼓励一年级学生在周末乘火车回家。火车将学生的家与他们新的大学生活联系起来，作为一年级学生的支持系统，尤其是在大学的头几个月。处决通过标志性的iarnr ó deireann/爱尔兰火车票显示了从家庭生活到大学生活的热闹过渡，展示了典型的爱尔兰家庭场景和在同一空间中共存的学生场景。都柏林阳狮决定不将这两个场景合并。因此，所有内容都是在框架内拍摄的，而不是经过修饰，以赋予创意独特的外观和感觉。通过将所有副本和徽标封装在巨型学生票中，图像可以呼吸。该活动提醒学生，火车始终是他们前往学生生活的门票，并在需要时回家。 爱尔兰阳狮为iarnr ó d Eireann制作的印刷广告，类别为: 运输。
学生生活和返修补习，Twister
案例简介：Description Publicis Dublin use the iconic train ticket to create an intriguing, new student campaign for Iarnród Eireann/ Irish Rail. Designed to promote the rail provider’s student offers, the campaign encourages first year students to travel home by train at the weekends. The train connects a student’s home to their new college life, acting as a support system for first year students, especially in the first few months of college. The executions show the hilarious transition from home life to college life through the iconic Iarnród Eireann/Irish Rail ticket, by showing typical Irish home scene and a student scene co-existing in the same space. Publicis Dublin made the decision not to combine both scenes in post. So everything was shot in-frame instead of being retouched, to give a unique look and feel to the creative. The image is left with room to breathe by encapsulating all copy and logos in the giant student ticket . The campaign reminds students that the train is always their ticket to student life and back home whenever they need it. Print advertisement created by Publicis, Ireland for Iarnród Eireann, within the category: Transport.
Student Life and Back - Study Cram, Twister
案例简介：描述 都柏林阳狮使用标志性的火车票为iarnr ó deireann/爱尔兰铁路创建了一个有趣的新学生活动。该活动旨在推广铁路提供商的学生优惠，鼓励一年级学生在周末乘火车回家。火车将学生的家与他们新的大学生活联系起来，作为一年级学生的支持系统，尤其是在大学的头几个月。处决通过标志性的iarnr ó deireann/爱尔兰火车票显示了从家庭生活到大学生活的热闹过渡，展示了典型的爱尔兰家庭场景和在同一空间中共存的学生场景。都柏林阳狮决定不将这两个场景合并。因此，所有内容都是在框架内拍摄的，而不是经过修饰，以赋予创意独特的外观和感觉。通过将所有副本和徽标封装在巨型学生票中，图像可以呼吸。该活动提醒学生，火车始终是他们前往学生生活的门票，并在需要时回家。 爱尔兰阳狮为iarnr ó d Eireann制作的印刷广告，类别为: 运输。
Student Life and Back - Study Cram, Twister
案例简介：Description Publicis Dublin use the iconic train ticket to create an intriguing, new student campaign for Iarnród Eireann/ Irish Rail. Designed to promote the rail provider’s student offers, the campaign encourages first year students to travel home by train at the weekends. The train connects a student’s home to their new college life, acting as a support system for first year students, especially in the first few months of college. The executions show the hilarious transition from home life to college life through the iconic Iarnród Eireann/Irish Rail ticket, by showing typical Irish home scene and a student scene co-existing in the same space. Publicis Dublin made the decision not to combine both scenes in post. So everything was shot in-frame instead of being retouched, to give a unique look and feel to the creative. The image is left with room to breathe by encapsulating all copy and logos in the giant student ticket . The campaign reminds students that the train is always their ticket to student life and back home whenever they need it. Print advertisement created by Publicis, Ireland for Iarnród Eireann, within the category: Transport.
学生生活和返修补习，Twister
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Student Life and Back - Study Cram, Twister
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基本信息
- 广告战役： #Iarnród Eireann-平面-c3b2#
- 广告品牌： Iarnród Eireann
- 发布日期： 2000
- 行业领域： 互联网服务 , 文娱/内容
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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