Boys react to tampons|微电影|广告营销案例【ADGuider广告指南】

男孩对卫生棉条的反应

案例简介：概要品牌平台 “DOERS” 是关于赋予女孩和妇女日常生活能力的。在西方国家，少女对第一阶段的无知和禁忌仍然很强烈。它可能导致缺乏可能导致中毒性休克综合症的信息。战略策略是淡化知识的缺乏，并通过给少女发声来绕过少女的尴尬。我们向他们展示了其他人可能更加无知，一个重要的话题可以轻松讨论。结果 3 307在Youtube和Facebook上的268观看次数，只有45k的媒体投资。49条639互动16条225条评论，其中99% 条在Youtube法国十大2017年和snapchat帐户中是积极的，十几岁的女孩仍在使用snapchat帐户询问有关月经和卫生棉条的最私人问题。执行这项工作已经部署在2017年6月22日的Youtube和Facebook上，只有45k的媒体投资。我们已经推出了snapchat帐户，十几岁的女孩仍在使用它来询问有关月经和卫生棉条的最私人的问题。 CampaignDescription 创意的想法是吸引那些对卫生棉条了解甚至比年轻女孩少的人: 男孩。我们开始与年轻的女性观众 (13-17岁) 进行对话，并给他们更多的自由来谈论他们的第一个时期: 这是一个禁忌话题，缺乏信息可能是有害的。

男孩对卫生棉条的反应

案例简介：Synopsis The brand platform "DOERS" is about empowered girls and women in their everyday life. In Western countries, ignorance and taboos concerning first periods are still strong among teenage girls. It can lead to a lack of information that can cause Toxic Shock Syndrome. Strategy The strategy was to downplay the lack of knowledge and to bypass teenage girls’ embarrassment by giving them a voice. We were showing them that other people can be even more ignorant and that an important subject can be discussed lightly. Outcome 3 307 268 views on Youtube and Facebook with only 45k of media investment. 49 639 interactions 16 225 comments of which 99% were positives In the Youtube French top ten in 2017 And a snapchat account that teenage girls are still using to ask their most personal questions about periods and tampons. Execution This work has been deployed on Youtube and Facebook on the 22th June 2017 with only 45k of media investment. And we have launched snapchat account that teenage girls are still using to ask their most personal questions about periods and tampons. CampaignDescription The creative idea was to engage those who know even less than young girls about tampons: boys. We started a conversation with a young female audience (13-17 years old) and gave them more freedom to talk about their first periods: a taboo subject where the lack of information can be harmful.