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男孩对卫生棉条的反应
案例简介：概要 品牌平台 “DOERS” 是关于在日常生活中赋权的女孩和妇女。在西方国家，少女对初生期的无知和禁忌仍然很强烈。它可能导致缺乏可能导致中毒休克综合征的信息。 战略 策略是淡化知识的缺乏，并通过给少女发声来绕过少女的尴尬。我们向他们表明，其他人可能更加无知，一个重要的话题可以轻描淡写地讨论。 结果 3 307在Youtube和Facebook上的268观看次数只有45k的媒体投资。49 639互动16 225评论，其中99% 条是Youtube法国十大2017年中的积极内容，还有一个snapchat帐户，十几岁的女孩仍在使用该帐户来询问有关月经和卫生棉条的最个人问题。 执行 本作在只有45k媒体投资的情况下，已在2017年6月22日的Youtube和Facebook上部署。我们已经启动了snapchat帐户，十几岁的女孩仍在使用该帐户来询问有关月经和卫生棉条的最私人的问题。 运动描述 创造性的想法是让那些比年轻女孩更了解卫生棉条的人: 男孩。我们与年轻的女性观众 (13-17岁) 开始对话，并给了他们更多的自由来谈论他们的第一个时期: 这是一个禁忌话题，缺乏信息可能是有害的。
男孩对卫生棉条的反应
案例简介：Synopsis The brand platform "DOERS" is about empowered girls and women in their everyday life. In Western countries, ignorance and taboos concerning first periods are still strong among teenage girls. It can lead to a lack of information that can cause Toxic Shock Syndrome. Strategy The strategy was to downplay the lack of knowledge and to bypass teenage girls’ embarrassment by giving them a voice. We were showing them that other people can be even more ignorant and that an important subject can be discussed lightly. Outcome 3 307 268 views on Youtube and Facebook with only 45k of media investment. 49 639 interactions 16 225 comments of which 99% were positives In the Youtube French top ten in 2017 And a snapchat account that teenage girls are still using to ask their most personal questions about periods and tampons. Execution This work has been deployed on Youtube and Facebook on the 22th June 2017 with only 45k of media investment. And we have launched snapchat account that teenage girls are still using to ask their most personal questions about periods and tampons. CampaignDescription The creative idea was to engage those who know even less than young girls about tampons: boys. We started a conversation with a young female audience (13-17 years old) and gave them more freedom to talk about their first periods: a taboo subject where the lack of information can be harmful.
Boys react to tampons
案例简介：概要 品牌平台 “DOERS” 是关于在日常生活中赋权的女孩和妇女。在西方国家，少女对初生期的无知和禁忌仍然很强烈。它可能导致缺乏可能导致中毒休克综合征的信息。 战略 策略是淡化知识的缺乏，并通过给少女发声来绕过少女的尴尬。我们向他们表明，其他人可能更加无知，一个重要的话题可以轻描淡写地讨论。 结果 3 307在Youtube和Facebook上的268观看次数只有45k的媒体投资。49 639互动16 225评论，其中99% 条是Youtube法国十大2017年中的积极内容，还有一个snapchat帐户，十几岁的女孩仍在使用该帐户来询问有关月经和卫生棉条的最个人问题。 执行 本作在只有45k媒体投资的情况下，已在2017年6月22日的Youtube和Facebook上部署。我们已经启动了snapchat帐户，十几岁的女孩仍在使用该帐户来询问有关月经和卫生棉条的最私人的问题。 运动描述 创造性的想法是让那些比年轻女孩更了解卫生棉条的人: 男孩。我们与年轻的女性观众 (13-17岁) 开始对话，并给了他们更多的自由来谈论他们的第一个时期: 这是一个禁忌话题，缺乏信息可能是有害的。
Boys react to tampons
案例简介：Synopsis The brand platform "DOERS" is about empowered girls and women in their everyday life. In Western countries, ignorance and taboos concerning first periods are still strong among teenage girls. It can lead to a lack of information that can cause Toxic Shock Syndrome. Strategy The strategy was to downplay the lack of knowledge and to bypass teenage girls’ embarrassment by giving them a voice. We were showing them that other people can be even more ignorant and that an important subject can be discussed lightly. Outcome 3 307 268 views on Youtube and Facebook with only 45k of media investment. 49 639 interactions 16 225 comments of which 99% were positives In the Youtube French top ten in 2017 And a snapchat account that teenage girls are still using to ask their most personal questions about periods and tampons. Execution This work has been deployed on Youtube and Facebook on the 22th June 2017 with only 45k of media investment. And we have launched snapchat account that teenage girls are still using to ask their most personal questions about periods and tampons. CampaignDescription The creative idea was to engage those who know even less than young girls about tampons: boys. We started a conversation with a young female audience (13-17 years old) and gave them more freedom to talk about their first periods: a taboo subject where the lack of information can be harmful.
男孩对卫生棉条的反应
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Boys react to tampons
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