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手工杜松子酒俱乐部: 布兰多普斯在盒子外面喝酒
案例简介:
手工杜松子酒俱乐部: 布兰多普斯在盒子外面喝酒
案例简介:
Craft Gin Club: Drink Outside The Box by BrandOpus
案例简介:
Craft Gin Club: Drink Outside The Box by BrandOpus
案例简介:
手工杜松子酒俱乐部: 布兰多普斯在盒子外面喝酒
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Craft Gin Club: Drink Outside The Box by BrandOpus
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BrandOpus has created a new visual identity for UK drinks subscription company, Craft Gin Club, that celebrates the anticipation and delight the brand brings to its subscribers during monthly unboxing, to better connect with their audience. Inspired by the curiosity and conviviality experienced during subscribers’ monthly unboxing, we put the box itself at the heart of the brand to capture the anticipation and excitement the brand brings rather than focusing solely on the product. We created a multi-faceted and flexible identity that together with a suite of graphic elements deliver surprise and delight.The identity works with the brand’s playful personality to establish a distinctive and ownable world. Activated across all marketing channels, the Craft Gin Club now has a look and feel that establishes the brand beyond the product to propel its continued growth. CreditsPaul Taylor - Chief Creative Officer - BrandOpusEllen Munro - Creative Director - BrandOpusEmily Myers - Designer - BrandOpusGill Sheraton - Designer - BrandOpusKarina Thresh - Account Manager - BrandOpus
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