本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
银勺: 银勺调味龙舌兰糖浆系列
案例简介:
银勺: 银勺调味龙舌兰糖浆系列
案例简介:
Silver Spoon: Silver Spoon Flavoured Agave Syrup Range by BrandOpus
案例简介:
Silver Spoon: Silver Spoon Flavoured Agave Syrup Range by BrandOpus
案例简介:
银勺: 银勺调味龙舌兰糖浆系列
暂无简介
Silver Spoon: Silver Spoon Flavoured Agave Syrup Range by BrandOpus
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
Silver Spoon is launching a new range of flavoured Agave syrups. The packaging for the new range was designed by BrandOpus following their rebrand of the core range.Consumers’ sweetening requirements are changing and see many looking for perceived healthier options, different tastes and formats such as liquid based sweeteners. Silver Spoon was looking to expand their offerings to better meet the needs of consumers. Agave syrup is a sugar alternative, harvested in Mexico from the organic Blue Webber agave plant and is much sweeter than traditional sugar. Silver Spoon’s new range of flavoured Agave Syrups will come in three variations – Vanilla, Maple and Plain – which not only taps into the liquid sweetening trend, but also delivers on taste.Our brief was to differentiate Silver Spoon from the existing Agave offerings making it more approachable and maximise product understanding. Following the rebrand of the core range we again reframed Silver Spoon’s most recognisable asset; the spoon, into a reflection of the brand’s charismatic personality. We also took inspiration from the Agave plant itself to help generate strong plant cues and to aid product understanding.The new range appeals to a combination of users who are seeking new alternatives but still want indulgent taste from their sweetening options to make every day brighter.Amy Gingell, Senior Brand Manager, Silver Spoon says, “We wanted to launch a clearly differentiated range of Agave syrups to capitalise on current growth trends. We saw an opportunity to deliver products that only tap into recent trends in sweetening, but also deliver on taste in a way no other products are currently offering. BrandOpus helped us design the range to appeal to a broad range of users and maximise product understanding and usage through the pack design.”CreditsPaul Taylor- Executive Creative DirectorEllen Munro- Creative DirectorClaire Hamblen- DesignerKarina Thresh- Senior Account ManagerGemma Riddell - Account Manager
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息